Reimagine what it means to work with a digital agency.
The digital agency trusted by over 1000+ business to grow revenue
For more than a decade, businesses across healthcare, legal, education, home services, professional services, B2B and many other industries have trusted Heroes of Digital to grow their customer acquisition.
Today, our team consists of more than 100 specialists across Singapore, Malaysia and the Philippines, combining deep expertise in search marketing, AI, paid media, analytics and conversion optimisation.
Our work has also been recognised by Google:
- Google Breakthrough Excellence Award Winner (Southeast Asia)
- Google Lead Generation Excellence Award Winner (Southeast Asia)
- Singapore’s leading Google Premier Partner
- Official Meta Business Partner
- Official TikTok Marketing Partner
We believe awards matter only because they reflect the outcomes we create for our clients—not because they sit on a shelf.
Our Mission
To give every business complete clarity over their marketing - and to drive growth that is real, measurable, and reliable.
The Problem
Most agencies optimise and report for clicks and leads. Most meetings revolve around guesswork.
The Gap
Businesses make decisions without real data that actually moves the needle.
Our Answer
We close that gap. This is why our clients grow faster, churn less, and stay longer.
Our Principles
Our 10 Commandments
01
Revenue is the Only KPI That Matters
Traffic, clicks, impressions, vanity dashboards – none of it matters without revenue. Everything we do must drive customers, sales, or profit. If it doesn’t, we don’t do it.
02
Truth Over Comfort
We give clients the truth, even when it’s uncomfortable. Data before ego. Clarity before convenience. Reality before “good news.”
03
Clarity Beats Complexity
Complex strategies fail. Simple, focused, high-intent strategies scale. We remove noise and deliver the cleanest path to growth – every time.
04
No Guessing, Ever
Every recommendation must be backed by data, intent, competitive insight, or proven frameworks. “Feels like” marketing is forbidden here.
05
Own the Result, Not the Task
We don’t just “run campaigns.” We own the outcome. When clients win, we win. When something fails, we take responsibility, fix it fast, and communicate clearly.
06
Measure Everything
If we can’t measure it, we don’t scale it. HeroIQ exists to ensure accountability, accuracy, and revenue truth. Every click to sale must be traceable.
07
Speed with Precision
Speed wins deals. Accuracy wins profit. We execute with both – not one at the cost of the other. No delays. No sloppy work.
08
Consistency Compounds
Results come from repetition, not random acts of marketing. We follow the system. We improve the system. We never break the system.
09
Be the Specialist, Not the Generalist
We focus on what moves revenue: Search, AI, Local, Paid Search, and Performance Social. We don’t pretend to be good at everything. But for what we do, we are the best.
10
Be a Partner, Not a Vendor
Vendors take orders. Partners take responsibility. We act as an extension of our clients’ leadership team – with their growth goals as our own.
We've built AI that improves every marketing decision
Technology doesn’t replace strategy. It strengthens it. Our proprietary HeroIQ platform combines campaign performance, lead tracking, search data and AI to help our specialists make faster, better decisions. Rather than spending hours manually compiling reports, our team spends more time improving your results. The result is faster execution, greater consistency and clearer accountability.
The Team
Meet the Team Behind Your Growth Engine
Strategists. Technologists. Performance Marketers. Analysts. We’re a team built around one shared belief: the work only matters if it produces revenue.
Deep Expertise Across
- SEO & GEO
- Google Ads & Performance SEM
- Meta & TikTok Ads
- Creative Systems for Brands
- CRO & Landing Page Engineering
- Analytics, Attribution & Data Modelling
Each specialist owns their craft, understands your industry, and works with one goal in mind: profitable growth.
Shane Yuen
CEO / Founder
Roy Chen
Director Of Operations
Rachel Lin
Account Director, Client Success
Boston Toh
Director Of Sales
Arash Nouzari
Director Of SEO
Jening Ch'ng
Head Of Tech
Vicki Lew
Senior Manager, Web Projects
Madeline Chin
Senior Manager,
Social Content & Creative Studio
William Ngo
Manager, Performance Marketing
Cray Choong
Manager, Client Success
Crystal Toh
Manager, Client Success
Testimonials
What our clients say
“Heroes of Digital believes in client success and they have an array of tools and expertise to make that happen, from digital marketing to SEO, to website design. Best of all, they have a dedicated and responsive team that is open to ideas! Truly grateful for all the efforts they’ve put into making our company a success today!”
Peter Lin, Brand & Communications Lead Mortgage Master
“I had the pleasure of working with Heroes of Digital to assist me in the digital marketing and website management of my new business. Very professional yet friendly. Transparent and always ready to justify any queries. The monthly meetings were great to keep me up to date on how my business is doing in the digital world. Absolutely happy with the services provided.”
Dr Ida Ismail-Pratt, Consultant Obstetrician & Gynaecologist Athena Women’s Specialist
“We engaged HOD to support our Youth Mentoring Office mentor recruitment campaign this year, and we couldn’t be more pleased with the results. Their team not only helped us amplify our message through creative and effective advertising, but also played a crucial role in improving our mentor sign-up rates – a key outcome for our program this year.
A big thank you to the HOD team for a job well done. Your commitment and creativity made a real difference, and we’re grateful for your partnership!”
Nur Adibah Sa’idun, Executive Officer Future Ready at Yayasan MENDAKI
“Heroes of Digital really boosted our SEM campaign and maximised reach to our target audience.This resulted in dramatic 3 fold increase in our online sales channel.”
Mervin Sim, General Manager bods
