The 6 factor checklist to picking the best digital marketing agency

The 6 factor checklist to picking the best digital marketing agency

Let’s face it – there are tons of digital marketing agencies in Singapore, probably more than we ever need.

You might have been on the end of cold calls and cold emails that blatantly pitch SEO or SEM services. These generic, no-value pitches are probably hung up on all the time.

But when you really want to take your company to the next level by outsourcing your digital marketing, how do you pick the best digital marketing agency to work with?

We have come to realise that good digital marketing agencies share 6 factors in common.

Simply run through this 6-factor checklist to pick the best digital marketing agency for your company:

1. Focus on Returns

At the end of the day, a digital marketing agency’s role is to help you grow your business. There is no way around this fact. Creative artwork, cool graphics, nice user-interface, funny posts and etc are good, but they shouldn’t be the focus of an agency.

You don’t hire a marketing agency to help you spend your spare cash. You hire a marketing agency to help you make more money.

Therefore, a good digital marketing agency should always put your business objectives and return on investments as the sole priority. This means doing possible sales projections, understanding your margins, and gearing their strategies towards helping you make more money.

Unfortunately, very few digital agencies in Singapore do this. And that’s what makes Canny digital different – our entire company is founded upon the premise of generating a positive ROI for our clients.

2. Accessibility

We know that you want to get access to the people who are running your marketing campaigns as much as possible.

There’s no such thing as Monday to Friday, 9-5 anymore. Although many companies generally do not work on weekends, a good agency should reply to emails, text messages and phone calls, as soon as possible within reasonable boundaries. They should understand that sometimes, urgent matters can arise that need attention immediately, and they should be ready to respond fast.

3. Accountability

You need your agency to do what they say they are going to do. That means bringing in walk-in traffic, increasing your brand awareness, increasing the number of appointments that you have etc.

At Canny, we put a high emphasis on deadlines and working with the client’s budget to achieve their goals. We also constantly update clients on our work progress and the campaign results, because we are interested in your business growth.

4. Advice and Leadership

You want your agency to lead and give advice as a trusted expert.

You need an agency that proactively brings you ideas, listens to you intelligently, and ask you insightful questions. Order takers and “yes men” are not good enough. If an agency is just executing your ideas, why not hire a full-time marketing person in-house so that you can monitor him/her 9 hours a day.

At Canny Digital, we provide strategic advice on marketing. We pride ourselves on being leaders and giving sound advice to our clients for all our projects. We never take things at face value and are not afraid to voice out when we feel there is a better way.

5. Cost Effectiveness

The best digital marketing agencies are usually not cheap because they do high quality work that gets results. And like all things in life, you pay for what you get.

But this doesn’t mean they are extremely expensive either.

It’s all about cost-effectiveness and good value for money.

A good digital marketing agency should advise and help you spend every dollar wisely. It’s about having a big picture vision so that all of the money/efforts are investing in the right areas.

6. Business Acumen

In today’s world, marketing touches every aspect of a business. You should expect your digital marketing agency to understand your business as much as possible. You need someone at the table who can recognize and solve business problems.

Having business acumen and understanding is a big part of what makes Canny Digital different. We always aim to understand our client’s business deeply and tailor our solutions to achieve your business objectives

If you are looking to hire a digital marketing agency to help your company grow, you will never go wrong by running them through this 6-factor checklist.