The Challenge:
Allure Beauty’s previous SEM campaigns were poorly managed and wasn’t properly optimised. The client did not understand how Google ads worked and was not able to grasp its importance.
They were also unaware of the effectiveness of driving ads to a single landing page instead of a generic home page. Wembley Academy, while offering a service that stands out in the education market sector, needs solid branding and positioning campaigns to establish its brand.
The Solution
SEM
- Used machine learning technology to identify best performing keywords and campaigns to generate higher ROI.
- Did a full SEM audit of their current SEM efforts to better understand factors that were hindering their progress.
- Restructured the ad account, bidding strategy and ad copies to better reflect their offer.
The Outcome
426%
Increase in website visits
200%
Increase in leads
