Industry
Home & Lifestyle
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads

Case Study for Google Ads

Antipest

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

In light of the accelerating increase in the number of cases of Covid19, Antipest wanted to tap into a key opportunity in providing disinfection services to commercial & residential markets.

It was imperative to be one of the first in the market to launch campaigns that provide such services before their competition starts gaining traction with similar offerings.

The Solution

Google Search Ads

  • The service successfully took off with the help of Google ads at the right place and the right time where sanitisation services are in high demand during the MCO periods. Keywords were strategically chosen in order to attract quality leads.

The Outcome

33.85%

Conversion Rate

715

Conversion

9.52%

Click Through Rate