Get A Proposal
Industry
Medical Services
Market
  • Singapore
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads, Social Media Marketing

Case Study for Google Ads, Social Media Marketing

Ark Surgical Practice

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

View Ecommerce SEO Services
View Enterprise SEO Services
View Local SEO Services
View AI SEO & GEO Services
View Technical SEO Services
View Meta Ads Services
View TikTok Ads Services
Get a Search Everywhere Visibility Audit
+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

With numerous specialist clinics in the competitive Singapore market, Ark Surgical Practice struggled to differentiate itself and attract new patients. They needed a strategic marketing approach to increase brand awareness, generate qualified leads, and drive clinic growth.

The Solution:

Performance Marketing Strategy:

Ark Surgical Practice partnered with a performance marketing agency to launch a comprehensive campaign leveraging Google Search Engine Marketing (SEM) and social media assets.

  • Google SEM Paid Ads: Targeted paid advertising campaigns focused on keywords related to colonoscopy, hemorrhoids/piles, colorectal cancer, and anal fistula treatments, which were identified together with the Doctor as potentially leading to more complex procedures. These campaigns aimed to reach potential patients actively searching for these services.
  • Social Media Content Marketing: Engaging video and photo content was created for Dr. Chong. These assets addressed common colorectal-related lifestyle topics and debunked myths. This content served a dual purpose:
    Patient education: Providing informative content on relevant topics built trust and established Dr. Chong’s expertise.
  • Performance Max (PMax) Creatives: The videos and photos served as high-quality visual elements for Google’s PMax campaigns, further enhancing engagement and ad performance.

The Results:

The Google SEM paid ads campaign delivered consistent results, generating a steady stream of form submissions and recorded phone calls within the year. In total, the campaign yielded:

  • 393% increase in total conversions YoY

  • 182% increase in website traffic

This consistent lead flow translated into business growth. Over the past 1.5 years, Ark Surgical Practice has expanded from one clinic to three locations across Singapore: Mt. Elizabeth Orchard, Mt. Elizabeth Novena, and Mt. Alvernia.

Key Takeaways:

This case study demonstrates the effectiveness of a well-executed performance marketing strategy in achieving business objectives. By combining targeted paid advertising with engaging social media content, Ark Surgical Practice successfully reached their target audience, established Dr. Chong’s expertise, and ultimately fueled clinic growth.

Additionally:

  • This case study highlights the importance of a data-driven approach. Tracking results like form submissions and phone calls allowed for performance optimization and ensured the campaign delivered a consistent flow of leads.

  • The collaboration between Dr. Chong’s expertise and the marketing team’s creativity resulted in valuable social media content that not only educated patients but also served as compelling ad creatives.


By implementing a similar performance marketing strategy, other healthcare professionals can attract new patients, build trust within their community, and drive sustainable clinic growth.

The Outcome

393%

Increase in Total Conversions YoY

182%

Increase in Website Traffic

Facebook Instagram Linkedin Youtube