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Atlas Eye

Leading vision specialist utilising US FDA-approved ZEISS technology

The Challenge

High cost per lead.
Low conversion rate.

Atlas Eye Specialist Centre engaged another digital marketing agency, but had trouble lowering their high Cost Per Lead (CPL) and also suffered from low conversion rate. They needed to increase their business sustainability and had aggressive growth targets to hit.

The Solution

    SEO

  • The website was restructured to a more SEO-friendly structure
  • Low quality and PBN links were disavowed
  • High quality pillar content were crafted with keywords that matched user's search intent, and that has helped the targeted pages to rank on Google page 1 for competitive terms

    SEM

  • Deep dive into their existing ad account to conduct a full SEM audit
  • Restructured ads to improve quality score and Cost Per Click (CPC)
  • Changed bidding strategy and expanded on keywords to maximise campaign performance
  • Created a custom dynamic landing page focused on lasik treatments to drive conversion action

The Outcome

1332

%

Increase in Google Rankings

530

%

Increase in Organic Traffic

56

%

Keywords Ranked on Google Page 1

68

%

to

90

%

Increased Search Impression Share
2.35% to 6.63%
CTR Increased

20

%

Increase in Monthly Conversions

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