Industry
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads

Case Study for Google Ads

C H Lim Cardiology Clinic

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

Dr Lim engaged an external digital marketing agency but his campaigns were not performing. Budget was wasted on nonperforming keywords and high Cost Per Click due to the incorrect campaign set up. The leads he received were not turning into genuine conversions.

Dr Lim wanted to find another agency who could capitalise on his personal brand to get more patients.

The Solution

SEM

  • Conducted SEM audit to uncover underlying performance issues and research on areas for improvement.
  • Removed non-performing keywords and expanded on negative keywords list.
  • Included brand and Dr Lim’s personal name keywords
  • Narrowed down on high converting audiences by bidding on specific treatments and conditions.

The Outcome

12%

Reduction in Cost Per Lead

26%

Increase in paid traffic over the past 180 days

23%

Improvement in Click Through Rate