Industry
Home & Lifestyle
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Social Media Marketing

Case Study for Social Media Marketing

CSA Design

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

While their ad campaigns have performed well in the past, CSA Design was facing mounting competition from competitors to stay ontop of competitors.

CSA Design has also set strong KPIs to achieve a minimum of 5 leads per day as an indicator of improved performance.

The Solution

Facebook Landing Page Conversion Campaign

  • Facebook Landing Page Conversion – HOD team created a landing page and ran a conversion campaign that leads prospects to the website to enquire and to book a consultation with the CSA design team. Created stunning carousel ad visuals and a landing page that has all the proof points and USPs of CSA.

The Outcome

160

Lead Forms on LP Generated

RM 0.60

Cost Per Landing Page View

39,234

Video Thru Plays Acquired