Industry
Medical Services
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Social Media Marketing

Case Study for Social Media Marketing

Dr D Clinic

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

The aesthetic medicine field is intensely competitive, and is heavily reliant on licenses, reputation, service level and value.

Dr D Clinic needs to stand above competitors in a market where services offered are standardised with little to no differentiation on their base product level.

The Solution

FB Messaging Campaign

  • To engage with prospects who are interested in Dr. D’s Emsella (non-invasive urinary incontinence treatment) and Emsculpt treatment (body toning treatment) to establish a 2 way communication for product education and appointment set ups.

The Outcome

126

Conversions

4.1%

Click Through Rate