Industry
Medical Aesthetics
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads

Case Study for Google Ads

EEVA Medical Aesthetic Clinic

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

Eeva Medical Aesthetic Clinic used to run in-house marketing advertising, but saw no results. The website, which ads were directed to, was not optimised with conversion-focused copy techniques. 

Dr Lim wanted to find another agency who could capitalise on his personal brand to get more patients.

The Solution

SEM

  • Conducted in-depth SEM audit to uncover underlying issues and optimise entire Google
    account.
  • Kickstarted Search Engine Optimisation to improve organic visibility.
  • Created a conversion-driven landing page to eliminate weaker offers and present leads with targeted offers.

The Outcome

200%

Increase in leads

140%

Improvement in Click Through Rate