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HC Orthopaedic Surgery

HC Orthopaedic Surgery
Leading orthopaedic surgery specialist

The Challenge:

Competitive landscape

HC Orthopaedic Surgery faced an extremely competitive industry. The clinic needed to increase their business sustainability and had aggressive growth targets to hit. The website also faced technical issues, such as broken links, unoptimised images and a lack of SSL certification. There was also an issue of duplicated content.

The Solution:

SEO

  • Installed SSL certificate for the website to boost SEO rankings
  • Ensured that only the “HTTPS” version of the site was used to prevent duplicate content.
  • Images were optmised with alt texts and compressed for faster loading speed.
  • Fixed broken links and redirect links to free the site from technical errors while building up on local citations and Web 2.0 links to increase website authority.

SEM

  • Deep dive into their existing ad account to conduct a full SEM audit
  • Restructured ads to improve quality score and Cost Per Click (CPC)
  • Changed bidding strategy and expanded on keywords to maximise campaign performance
  • Utilised paid social media strategy to increase brand awareness and reach

The Outcome:

526

%

Increase in Google Rankings

228

%

Increase in Organic Traffic

50

%

Keywords Ranked on Google Page 1

310

%

Increase in Overall Sales

162

%

Increase in Reach and Brand Awareness

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