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Industry
Medical Services
Market
  • Singapore
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads, Website Design, Video Production

Case Study for Google Ads, Website Design, Video Production

HC Orthopaedic Surgery

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

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+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

HC Orthopaedic Surgery faced an extremely competitive industry. The clinic needed to increase their business sustainability and had aggressive growth targets to hit. The website also faced technical issues, such as broken links, unoptimised images and a lack of SSL certification. There was also an issue of duplicated content.

The Solution

SEO

  • Installed SSL certificate for the website to boost SEO rankings
  • Ensured that only the “HTTPS” version of the site was used to prevent duplicate content.
  • Images were optmised with alt texts and compressed for faster loading speed.
  • Fixed broken links and redirect links to free the site from technical errors while building up on local citations and Web 2.0 links to increase website authority.

SEM

  • Deep dive into their existing ad account to conduct a full SEM audit
  • Restructured ads to improve quality score and Cost Per Click (CPC)
  • Changed bidding strategy and expanded on keywords to maximise campaign performance
  • Utilised paid social media strategy to increase brand awareness and reach

The Outcome

526%

Increase in Google Rankings

228%

Increase in Organic Traffic

50%

Keywords Ranked on Google Page 1

310%

Increase in Overall Sales

162%

Increase in Reach and Brand Awareness

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