The Challenge:
Dr Wong initially ran digital marketing campaigns by himself. However, results were not optimal as campaign tracking was not set up properly.
In addition, there was no proper conversion tracking put in place, which meant that campaign performance were not optimised.
The Solution
SEM
- Conducted SEM audit to uncover underlying performance issues and research on areas for improvement.
- Excluded geographical regions beyond target market. Removed high-cost and non-performing keywords
- Directed ads to the conversion driven landing pages.
- Tracked conversions for specific services to better understand overall campaign performance.
The Outcome
97%
Reduction in cost per lead
4300%
Increase in leads
1400%
Improvement in Click Through Rate
