The Challenge:
HomeKeeper has worked multiple digital marketing agencies in the past, but they were looking for a knowledgable partner who could constantly provide new ideas.
Another priority was leads generation, which was lacking. Dr Wong initially ran digital marketing campaigns by himself. However, results were not optimal as campaign tracking was not set up properly.
The Solution
SEM
- Optimised Search Engine Marketing campaigns by conducing an account audit to pick up on underperforming campaigns and keywords.
- Also set up cross platforms marketing after ensuring that proper campaign tracking are in place.
The Outcome
10%
Reduction in cost per lead for SEM campaigns
12%
Reduction in cost per lead for FB campaigns
60%
Increase in Conversion Rate
