Industry
Health & Wellness
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads

Case Study for Google Ads

Joyre TCMedi Spa

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

Joyre TCMedi Spa had an in-house team managing digital marketing campaigns. However, the results were not satisfactory. Campaigns were ran solely on Facebook, which contributed to the low quality of leads.

In addition, there was also a lack of conversion tracking, which affected campaign performance.

The Solution

FACEBOOK

Improved Social Media Marketing by ensuring that ad copy and creatives were optimised.

SEM

  • Implemented Search Engine Marketing as there was a proven demand based on keywords.
  • Ensured proper tracking was in place before  setting up cross platform remarketing.

LANDING PAGES

  • Developed conversion driven landing pages for specific services.
  • This allowed us to get a clearer understanding of which offers works and which don’t, segment audiences, eliminate weaker offers, and present leads with targeted offers.

The Outcome

40%

Reduction in cost per lead

1177

Lead generated for Tuina

286

Lead generated for Acupuncture