The Challenge:
As a brand-new player in the custom furniture market, Lux Furnish needs to establish itself as the preferred custom furniture supplier that delivers furniture with solid aesthetics and quality.
However, leads received by recent digital marketing efforts were low in volume and quality, with limited in-house capabilities in social media marketing.
The Solution
Facebook Messaging Campaign
- With a solid audience-building strategy and timely execution, HOD managed to capture highly-converting leads via Facebook messaging with potential prospects.
- This has also compounded to build a growing brand presence on Facebook.
The Outcome
RM5.06
Cost Per Messaging Conversion
4.56%
Click Through Rate
205
Conversion
