Industry
Medical Aesthetics
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads

Case Study for Google Ads

M Aesthetic Clinic

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

 he aesthetics industry is extremely competitive, with sky-high cost per click that can quickly deplete the daily campaign budget. M Aesthetic Clinic wanted to be able to constantly acquire new clients but without the excessive competition from paid advertising
campaigns.

The clinic also wanted to increase domain authority and get a steady flow of organic leads, which will be beneficial in the long run.

The Solution

SEO

  • Conducted technical SEO optimisation to enhance website’s content, design, and code structure.
  • Implemented off-site optimisation by building backlinks to increase traffic from referral sites.
  • Crafted article outlines as part of content optimisation and ensured that all meta tags, title tags, image alt tags are updated.

The Outcome

81.4%

Increase in new website visitors

33%

Improvement in website ranking