The Challenge:
he aesthetics industry is extremely competitive, with sky-high cost per click that can quickly deplete the daily campaign budget. M Aesthetic Clinic wanted to be able to constantly acquire new clients but without the excessive competition from paid advertising
campaigns.
The clinic also wanted to increase domain authority and get a steady flow of organic leads, which will be beneficial in the long run.
The Solution
SEO
- Conducted technical SEO optimisation to enhance website’s content, design, and code structure.
- Implemented off-site optimisation by building backlinks to increase traffic from referral sites.
- Crafted article outlines as part of content optimisation and ensured that all meta tags, title tags, image alt tags are updated.
The Outcome
81.4%
Increase in new website visitors
33%
Improvement in website ranking