Industry
Home & Lifestyle
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads

Case Study for Google Ads

Mega Furniture

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

 hile it is an established, household brand, Mega Furniture faced
difficulty in getting online conversions as the industry was extremely competitive.

 PC keywords on Google were very pricey and the ROI generated was not justifiable.

The Solution

SEM & FACEBOOK

  • Combined Facebook ads with SEM and retargeting to drive 360-degree advertising to their target market.
  • Utilised cross platform re-marketing to strengthen their marketing message and increase reliability.

The Outcome

860%

Increase in conversions

240%

Reduction in Cost Per Action

80%

Increase in website visits