The Challenge:
Mizu Aesthetic Clinic faced duplicate content issues because there were two versions of the URL (http & https).
The website was also lacking good quality content, which resulted in high bounce rate and deemed ‘untrustable’ by Google. On-page SEO was poor and URL structure was not SEO-friendly.
The Solution
SEO
- The HTTP version of the website was 301 redirect to the secured HTTPS version so there is only 1 unique version of the site.
- Canonical tags were also updated to self-reference to the HTTPS version.
- Implemented on-page optimisation and built local citations to improve the off-page aspect of the website.
The Outcome
364%
Increase in Google rankings
44%
Keywords ranked on page 1