Industry
Medical Aesthetics
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads

Case Study for Google Ads

Mizu Aesthetic Clinic

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

Mizu Aesthetic Clinic faced duplicate content issues because there were two versions of the URL (http & https).

The website was also lacking good quality content, which resulted in high bounce rate and deemed ‘untrustable’ by Google. On-page SEO was poor and URL structure was not SEO-friendly.

The Solution

SEO

  • The HTTP version of the website was 301 redirect to the secured HTTPS version so there is only 1 unique version of the site.
  • Canonical tags were also updated to self-reference to the HTTPS version.
  • Implemented on-page optimisation and built local citations to improve the off-page aspect of the website.

The Outcome

364%

Increase in Google rankings

44%

Keywords ranked on page 1