The Challenge:
The team in Singapore Dental Implant Centre (SDIC) had little experience in running digital marketing campaigns. Because of the competitive industry, they also face difficulty in acquiring new patients.
Additionally, as dental implants are relatively new compared to dentures, SDIC had to find a way to educate the general public and senior patients.
The Solution
SEM
- Implemented Search Engine Marketing campaigns.
- Built a conversion driven landing page with educational elements.
- Consistently optimised and tracked campaign performance to acquire new patients.
The Outcome
21%
Reduction in cost per lead
33%
Increase in leads
3000
Clicks per month to landing page and website