Industry
Medical Services
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads

Case Study for Google Ads

Singapore Dental Implant Centre

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

The team in Singapore Dental Implant Centre (SDIC) had little experience in running digital marketing campaigns. Because of the competitive industry, they also face difficulty in acquiring new patients. 

Additionally, as dental implants are relatively new compared to dentures, SDIC had to find a way to educate the general public and senior patients. 

The Solution

SEM

  • Implemented Search Engine Marketing campaigns.
  • Built a conversion driven landing page with educational elements.
  • Consistently optimised and tracked campaign performance to acquire new patients.

The Outcome

21%

Reduction in cost per lead

33%

Increase in leads

3000

Clicks per month to landing page and website