The Challenge: Lost in the Legal Labyrinth
Sterling Law’s family law department faced a significant challenge. Despite prior digital marketing efforts, their website failed to meet their traffic and visibility targets in both organic and paid search results. The legal landscape was growing increasingly competitive, with rivals adopting similar branding strategies and gaining ground.
Complicating matters further, their site was ranking for outdated keywords that may have worked in the past – but no longer aligned with what their general target audiences typically search for today.
The Solution: A Hybrid Digital Strategy
To achieve these results, we implemented a comprehensive strategy that integrated both long-term SEO and immediate-impact paid advertising.
Foundation First: New Website and Intensive SEO
We began by developing a new, high-performance website designed for both users and search engines. Our long-term strategy focused on intensive content generation and link building around the target keywords that matched the search intent and behaviour of their target audiences. The goal was to build the site’s topical authority and expertise by creating the single most valuable resource for divorce and family law in Singapore. This content was crafted to be easily understood by non-lawyers, directly addressing their concerns and providing actionable value. This approach helped the site rank for a vast number of new keywords, paving the way for sustainable organic traffic.
Immediate Impact: Strategic Google Ads Campaign
Recognising that SEO takes time, we launched a strategic Google Search campaign to generate immediate results. This campaign directed high-intent users to a specialised, high-converting landing page. The page was designed to capture leads from people who were ready to consult a lawyer, helping Sterling Law acquire qualified clients quickly. This targeted approach was highly effective, leading to a massive increase in conversions and a more efficient use of their ad budget.
Enhanced Efficiency: Fully Automated Lead Generation Process
Heroes of Digital successfully implemented an automated system that captures leads directly, eliminating the need for manual spreadsheet input. This significantly enhanced efficiency and saved the Sterling Law team considerable time in administering lead follow-ups. At the same time, qualified leads were also leveraged as first-party data for better ad targeting, leading to a compounding improvement in performance.
The Results: A Clear Path to Growth
Heroes of Digital crafted a strategic, multi-faceted approach that delivered remarkable results, re-establishing Sterling Law as a leader in Singapore’s family law sector.
460% increase in quality form leads monthly from their SEM campaigns.
42% drop in Cost-Per-Click (CPC) for their Google Ads, dramatically improving their ad spend efficiency.
320% increase in keywords ranked on Google Search, significantly expanding their organic reach and visibility.
By combining the power of long-term SEO with a highly effective paid search campaign, Heroes of Digital helped Sterling Law not only regain its footing but also achieve unprecedented growth in conversions, keyword visibility, and overall digital presence.
The Outcome
320%
increase in keywords ranked
Before Heroes of Digital
- Stalled organic traffic and limited search engine visibility
- Inefficient ad spend due to campaign strategy
- Missed opportunities to attract qualified leads
460%
Increase in quality leads monthly
After Heroes of Digital
- Enhanced brand visibility and search engine rankings
- Streamlined marketing costs with efficient keyword strategies
- High-quality, converting form leads
