Industry
Real Estate
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Social Media Marketing

Case Study for Social Media Marketing

Sunsuria

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

Sunsuria is facing stiff competition in the crowded space of property ads on Facebook. Its product, a prestigious project with an affordable price located in the heart of Selangor, is difficult to position amidst a property oversupply.

Hence, Sunsuria needed highly-converting messages at all stages of the purchase funnel.

The Solution

Facebook Lead Generation

  • To obtain quality leads from first time home buyers with an attractive promotion in collaboration with Maybank’s Houzkeys campaign to provide easy home loans and flexible financing for prospects seeking to buy their first home.

The Outcome

748

On FB-Leads Generated

RM17

Cost per on FB-Lead

3.33%

Click Through Rate