The Challenge:
Sunsuria is facing stiff competition in the crowded space of property ads on Facebook. Its product, a prestigious project with an affordable price located in the heart of Selangor, is difficult to position amidst a property oversupply.
Hence, Sunsuria needed highly-converting messages at all stages of the purchase funnel.
The Solution
Facebook Lead Generation
- To obtain quality leads from first time home buyers with an attractive promotion in collaboration with Maybank’s Houzkeys campaign to provide easy home loans and flexible financing for prospects seeking to buy their first home.
The Outcome
748
On FB-Leads Generated
RM17
Cost per on FB-Lead
3.33%
Click Through Rate