Industry
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
SEO

Case Study for SEO

Taipan Movers

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

As Covid-19 has quickly affected the business’s bottom line, Taipan Movers needed to attract quality leads that will soften the financial challenges from Covid-19.

There is also a key brand & product positioning challenge to differentiate their business from the likes of Lalamove, Grab Express as a professional moving service.

The Solution

Google Search Ads

  • HOD strategically chose locally-targeted keywords that specifically focus on a broad range of moving requirements, from residential to office moving requirements..

The Outcome

12.75%

Conversion Rate

715

Conversion

5.9%

Click Through Rate