The Challenge:
As Covid-19 has quickly affected the business’s bottom line, Taipan Movers needed to attract quality leads that will soften the financial challenges from Covid-19.
There is also a key brand & product positioning challenge to differentiate their business from the likes of Lalamove, Grab Express as a professional moving service.
The Solution
Google Search Ads
- HOD strategically chose locally-targeted keywords that specifically focus on a broad range of moving requirements, from residential to office moving requirements..
The Outcome
12.75%
Conversion Rate
715
Conversion
5.9%
Click Through Rate