Industry
Medical Aesthetics
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads

Case Study for Google Ads

Terra Medical Hair & Aesthetic Clinic

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

Terra Medical’s website was very new and there were very little backlinks built to it. The content was old and has not been updated for quite a while, which caused the clinic to not rank well on Google. 

Important services pages were not optimised for on-page SEO. Some keywords were targeted across different service pages, causing keyword cannibalisation issues.

The Solution

SEO

  • Conducted content optimisation by refreshing blog posts with new content and keywords to increase organic visibility.
  • Resolved keyword cannibalisation issues by combining
    similar content into a single service/blog page, so that there are no other competing pages.
  • Local citations and high quality links were built to the site to improve its trust and authority

The Outcome

470%

Reduction in cost per lead for SEM campaigns

308%

Reduction in cost per lead for FB campaigns

81%

Conversions a month for YouTube campaign