The Challenge:
Terra Medical’s website was very new and there were very little backlinks built to it. The content was old and has not been updated for quite a while, which caused the clinic to not rank well on Google.
Important services pages were not optimised for on-page SEO. Some keywords were targeted across different service pages, causing keyword cannibalisation issues.
The Solution
SEO
- Conducted content optimisation by refreshing blog posts with new content and keywords to increase organic visibility.
- Resolved keyword cannibalisation issues by combining
similar content into a single service/blog page, so that there are no other competing pages. - Local citations and high quality links were built to the site to improve its trust and authority
The Outcome
470%
Reduction in cost per lead for SEM campaigns
308%
Reduction in cost per lead for FB campaigns
81%
Conversions a month for YouTube campaign