Industry
Medical Services
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads

Case Study for Google Ads

Trinity Medical Centre

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

Trinity Medical Centre faced challenges in generating new patient appointments for the clinic.

They had trouble getting a digital marketing partner who was able to support them and also understand the industry to generate more appointments for their specialised treatments.

The Solution:

SEM & FACEBOOK

  • Used machine learning technology to identify best performing campaigns to generate higher ROI.
  • Conducted a full audit of their current marketing efforts to better understand factors that were hindering their progress.
  • Refined audience targeting, bidding strategy, creatives and ad copies to better reflect their offer.
  • Implemented custom dynamic landing pages to drive better quality conversions. 

The Outcome:

90%

Increase in conversions

50%

Reduction in Cost Per Action

40%

Increase in website visits