The Challenge:
Veritas Medical Aesthetics struggled with low organic traffic and a compromised online reputation due to spammy-looking backlinks that lowered their domain authority. These challenges hindered their ability to rank well in search engine results, making it difficult to reach potential patients and effectively showcase their expertise in the crowded aesthetics market.
Despite their size, they lacked a robust online presence. Their site was not attracting enough traffic organically, especially on high intention searches made by patients in need of their specialized services.
The Solution
SEO
With a tailored lead generation strategy, Veritas Medical Aesthetics achieved remarkable growth that directly impacted their clinic’s success:
- 63% increase in traffic YoY, leading to a higher volume of qualified patient inquiries.
- 43% increase in conversion YoY, translating into a significant boost in patient bookings and revenue.
- 42% increase in domain authority YoY, enhancing their online reputation and trustworthiness in the eyes of both search engines and potential patients.
SEM
Recognizing the unique needs and regulatory climate of aesthetics clinics in Singapore, a comprehensive (and ethical) search strategy was implemented for Veritas Medical Aesthetics:
- Social media and PPC ad campaigns were run to generate awareness, consideration and conversion at the start of the campaigns while SEO was being done to improve the site visibility.
- Backlink Audit and Cleanup: A meticulous audit was conducted to remove harmful backlinks and rebuild the clinic’s domain authority. This helped restore the clinic’s online reputation, crucial for maintaining patient trust in a medical setting.
- Building High-Quality Backlinks: We secured high-quality backlinks from relevant sources to help rebuild their backlink profile. This reinforced their website domain authority and helped elevate their search engine rankings
- On-Page SEO Optimization: We refined the website’s on-page elements, ensuring that content was not only search engine optimized but also aligned with the clinic’s brand values. This included enhancing meta descriptions, headers, and internal linking to improve user experience and search engine rankings.
- Content Strategy with a Focus on Expertise: High-quality content was proposed and developed with the doctors, to allow Veritas’s expertise in aesthetics treatments to be described in their own words. We targeted specific keywords and patient concerns to not only improve rankings but also position Veritas as a thought leader in the industry.
- Robust Link Building: Acquiring high-quality backlinks from reputable Singaporean websites in the finance and real estate industry.
Through these targeted efforts, Veritas Medical Aesthetics not only improved their online visibility but also saw a significant increase in patient inquiries and bookings, solidifying their position as a top aesthetics clinic in Singapore.
The Outcome
63%
increase in traffic YoY
38%
increase in conversions YoY
42%
increase in domain authority YoY
