Recognizing the unique needs and regulatory climate of aesthetics clinics in Singapore, a comprehensive (and ethical) search strategy was implemented for Veritas Medical Aesthetics:
- Social media and PPC ad campaigns were run to generate awareness, consideration and conversion at the start of the campaigns while SEO was being done to improve the site visibility.
- Backlink Audit and Cleanup: A meticulous audit was conducted to remove harmful backlinks and rebuild the clinic’s domain authority. This helped restore the clinic's online reputation, crucial for maintaining patient trust in a medical setting.
- Building High-Quality Backlinks: We secured high-quality backlinks from relevant sources to help rebuild their backlink profile. This reinforced their website domain authority and helped elevate their search engine rankings
- On-Page SEO Optimization: We refined the website's on-page elements, ensuring that content was not only search engine optimized but also aligned with the clinic’s brand values. This included enhancing meta descriptions, headers, and internal linking to improve user experience and search engine rankings.
- Content Strategy with a Focus on Expertise: High-quality content was proposed and developed with the doctors, to allow Veritas’s expertise in aesthetics treatments to be described in their own words. We targeted specific keywords and patient concerns to not only improve rankings but also position Veritas as a thought leader in the industry.
- Robust Link Building: Acquiring high-quality backlinks from reputable Singaporean websites in the finance and real estate industry.
Through these targeted efforts, Veritas Medical Aesthetics not only improved their online visibility but also saw a significant increase in patient inquiries and bookings, solidifying their position as a top aesthetics clinic in Singapore.
