The Challenge:
Wembley Academy, while offering a service that stands out in the education market sector, needs solid branding and positioning campaigns to establish its brand.
This also needs to be achieved simultaneously with target lead conversions and intake numbers.
The Solution
Google Search Text Ads:
- HOD utilised Google Search Text Ads to capture the interest of parents intending to send their child to private, primary and secondary schools with an emphasis of IGCSE syllabus, as well as for those searching for an alternative to home schooling.
The Outcome
3.26%
Conversion Rate
375
Conversions
RM1.77
Average Cost-Per-Click