Industry
Education
Market
Business model
Ecommerce / direct-to-consumer
Main goal
Grow organic traffic and direct organic checkouts
Services used
Google Ads

Case Study for Google Ads

Wembley Academy

SEO, ecommerce content and AI search optimisation helped Holistic Way grow direct-to-consumer organic sales from its own website.

Holistic Way is a leading Singapore health and wellness brand known for high-quality supplements. The brand already had strong presence across offline retail and major marketplaces such as Shopee and Lazada — but its owned ecommerce website was still an underused growth channel. Holistic Way did not only need more rankings. It needed to shift more customers from marketplace discovery to direct-to-consumer checkouts on its own website.

Heroes of Digital helped Holistic Way build stronger organic visibility, improve authority in a competitive health and wellness category, and grow direct organic checkouts through SEO, content clusters, technical optimisation, authority building and Google AI Overview readiness.

+ 0 %

Increase in organic checkouts year-on-year

+ 0 %

Growth in organic sessions, reaching 60,956

+ 0 %

Rise in organic users from non-paid search

The Challenge:

Wembley Academy, while offering a service that stands out in the education market sector, needs solid branding and positioning campaigns to establish its brand.

This also needs to be achieved simultaneously with target lead conversions and intake numbers.

The Solution

Google Search Text Ads:

  • HOD utilised Google Search Text Ads to capture the interest of parents intending to send their child to private, primary and secondary schools with an emphasis of IGCSE syllabus, as well as for those searching for an alternative to home schooling.

The Outcome

3.26%

Conversion Rate

375

Conversions

RM1.77

Average Cost-Per-Click