Apple launched its long anticipated privacy feature under their iOS 14.5 update, which was rolled out on 26 April.
iPhone and iPad users with the latest version of the mobile operating system will receive prompts to opt out of in-app tracking that monitors their behaviour and share that data with third parties.
Worried?
This is what you’ll need to do according to Facebook:
App advertisers:
Update to Facebook SDK version 8.0 or above
Set up conversion events in Events Manager
Create iOS 14 app install campaigns
Advertisers for Web Events:
Verify website domain in Facebook Business Manager
Set up to 8 web events per domain
Review ad/ ad sets that will potentially be paused and update them
Google has announced the official launch of auto-applied Google Ads recommendations.
Advertisers have the option to apply recommendations automatically.
Should you do it?
According to Google, auto-applied recommendations will improve account performance and help you save time. But do take note that some of the recommendations may not actually improve your account performance – we love bots but there are definitely limitations.
In the event that you do decide to turn on auto-applied recommendations, take note of the following:
Auto-applying recommendations will not increase your budget so you’ll need to continually review the recommendations page to ensure there is no budget limitation
Your bids and strategies can change
That’s all the updates we have for now! As the top digital marketing company in Singapore, we aim to bring you the latest updates. Keep your eyes peeled for next month’s round up!
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Author
Shane Yuen
"Shane Yuen is the Founder and CEO of Heroes of Digital, a leading digital marketing agency specialising in search marketing for the healthcare industry. With a team of 90 across Singapore, Malaysia, and the Philippines, Shane has built one of Southeast Asia’s fastest-growing agencies — recently awarded the Google Premier Partner Excellence Award 2025, the highest recognition given to agencies in the region.
Shane is widely regarded as a thought leader in digital marketing in Singapore, known for pioneering advanced growth strategies that drive high-impact results. Under his leadership, Heroes of Digital has helped hundreds of businesses scale with precision, retention, and AI-powered marketing execution."
