Welcome back to our Digital Marketing round-up series where we summarise the top news each month!
Apple launched its long anticipated privacy feature under their iOS 14.5 update, which was rolled out on 26 April.
iPhone and iPad users with the latest version of the mobile operating system will receive prompts to opt out of in-app tracking that monitors their behaviour and share that data with third parties.
This is what you'll need to do according to Facebook:
Advertisers for Web Events:
A comprehensive list of steps is available here.
Google has announced the official launch of auto-applied Google Ads recommendations.
Advertisers have the option to apply recommendations automatically.
Should you do it?
According to Google, auto-applied recommendations will improve account performance and help you save time. But do take note that some of the recommendations may not actually improve your account performance - we love bots but there are definitely limitations.
In the event that you do decide to turn on auto-applied recommendations, take note of the following:
We were born to save SMEs from ineffective digital marketing. Most digital marketing agencies in Singapore lack the proper digital marketing expertise, and transparency. They take SMEs for a ride, over-promise them on results. The end result is unhappy clients wasting a lot of money and resources. We are here to save them.