Digital Marketing Round-Up: The Top News in March 2021

Welcome back to our Digital Marketing round-up series where we summarise the top news each month! Here's what going on in March 2021.

ICYMI: February 2021 Digital Marketing Round-Up

Instagram Live Rooms

Instagram rolled out Live Rooms, where users can go live with up to three people! Previously, users can only go live with only one other person in stream.

This opens the door for more alternative creative opportunities in times of the pandemic, including starting a talk show, hosting a jam session or basically co-creating with other artists/ businesses.

A slew of interactive features, such as Shopping and Live Fundraisers are made available on Live Rooms, offering more ways for users to build a business and generate revenue.

Read more here.

Retiring tCPA and tROAS bidding strategies

Google will be retiring Target CPA (tCPA) and Target ROAS (tROAS) bidding strategies. Instead, it'll be replaced with Maximise Conversions and Maximise Conversions Value, with a tCPA and tROAS threshold respectively.

Before After
Target CPA Maximise Conversions

Optional: Target CPA threshold

Target ROAS Maximise Conversions Value

Optional: Target ROAS threshold

 

Does this mean the end of tCPA and tROAS bidding? Not according to Google! In fact, this approach is meant to help advertisers get more aggressive in driving revenue and lowering CPAs.

Find out more here.

Google My Business Review Removal Tool

Yaaaas the tool all businesses have been waiting for is finally here.

Google My Business launched a new tool where you can see reviews for your business and report those reviews for policy violations. What's even better is that you can check the status or reviews that you've already reported!

It's still in its beta stage and doesn't seem to work too well for businesses with many locations and reviews, but nevertheless, still a useful tool.

Check it out here!

TLDR:

  • Instagram is upgrading its Livestreams to Live Rooms
  • Google is retiring tCPA and tROAS bidding strategies
  • New Google My Business Review tool

We hope you found this useful! See you in next month's digital marketing round up 👀

Xavier Tan
Co-Founder
Xavier is the Co-Founder of Heroes of Digital. He started social media marketing and SEM long before it became popular in Singapore. His passion is in helping businesses grow through effective lead generation. He has overseen campaigns for Amara Hotel, NTU, Marina Bay, L'Oreal, and 100+ SMEs.

Newsletters

Get the best digital
marketing articles delivered
to your inbox on time.

    Get the best digital marketing articles delivered to your inbox on time.

    Find out our
    superpowers and
    see how we can help
    your business grow
    with digital marketing

    GET FREE PROPOSAL

    Our certified digital marketing consultants will provide you with a risk-free marketing consultation, which includes:

    Get a customized strategy to generate more leads and sales
    Find out the 5 essential elements for digital marketing success
    Find out what your competitors are doing and how to beat them
    BOOK A MEETING

    Get a free proposal

      HEROES OF DIGITAL

      We were born to save SMEs from ineffective digital marketing. Most digital marketing agencies in Singapore lack the proper digital marketing expertise, and transparency. They take SMEs for a ride, over-promise them on results. The end result is unhappy clients wasting a lot of money and resources. We are here to save them.

      SERVICES

      Google ads
      SEO
      Social media marketing
      Website design

      WHY US

      About
      Case studies
      Technology
      Our team
      Our culture

      BLOG

      CAREERS

      linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram