How to design a website that sells

Quick question: What’s the true goal of your website? There are probably many answers to this: To improve my brand, to have an online presence, etc. At the end of the day, these answers all point to one common goal: to help you get more business. The goal of a website is to help you get more business. There’s no way around it. And that’s why the only meaningful way to design a website is to make sure the website captures your customers’ attention and then persuades them to do business with you. But how does one achieve this? To design a website that gets you more customers, keep these 6 principles in mind:

1. Clear Value Proposition

A value proposition is a statement that shows your customers what your company is about. It must be simple and most importantly, persuasive enough to capture your customer’s attention. In this digital age, your customers have too many options when it comes to choosing who they should buy from. A value proposition helps you win them over. And this value proposition must be place at the top of your website home page so it is visible for all customers to visit your website. Here are some examples:

View at Wallmob

View at Yoghurt Labs

View at Curt’s Special Recipe

2. Less Clutter

Take a look at this:

Would you ever read the website? I’m guessing not, and I don’t blame you. We all have very short attention spans these days. Clutter is the enemy of readability. If your website looks cluttered or messy, then no customer will take the time to read your content. A sales-driven website should be cleanly designed, use easy-to-read fonts, and have key pieces of information placed in strategic locations, all for the purpose of helping the customer actually read more about your business. Compare the website you saw above to this:

This difference can lead to more customers or the lost of it.

3. Email Marketing

Email marketing is simply the art and science of using email to market to your consumers. Harsh truth: Most of your customers leave your website after they visit it. It is estimated that only 3% of customers buy immediately, 45% want to consider their options, and weigh out pros and cons for their needs and the rest will never buy. That is why every website should make it a priority to capture the email addresses of these 45% potential customers to gain more revenue and market share. How do you capture email addresses? You implement an email lead magnet – giving away something of value to potential customers, in exchange for their email address. Some examples here:

When we work with our clients, we help them plan and think of the best email lead magnets to use for their business.

4. Proof Elements

People only buy from you when they trust or believe you can solve their problems. Without belief, there is no sale. Period. So in order to get people to trust you, you need to include proof elements on your websites. Proof elements are basically things that build proof of your credibility. Examples are testimonials, endorsements, video demonstrations, content that demonstrates your expertise, social proof like number of Facebook likes, and etc. With more proof comes more believability, and more believability means more clients. Here are some examples of the use of proof elements on a website:

5. Persuasive content

Visitors who arrive at your website are looking for a reason as to why they should choose you over your competitors. Therefore the content on your website must be persuasive and benefit-oriented. It must be written in a way that shows tremendous benefits to the visitor, and persuades the visitor to choose you. Write your content for your customer, not for yourself. Focus on what benefits they can get from your company.

6. Call to actions

After you have done your job winning the customer over, he’s now ready to buy from you. The website’s job is to guide the customer and make it easy for him or her to order or call you. An effective website should have call to actions located in places easily visible to customers. Having your phone number at the top of website, in the navigation bar, and in the footer is always a good idea. Having call to action buttons on your home page is always a good idea.

Call to actions make it easy for your customers to take that next step, which means more revenue for your company. Using the 6 principles above, we have personally revamped websites and seen 200% increases in sales for our clients. Having an effective website can make a world of difference to your business. If you are looking to get your website designed, then get in touch with us to turn your website into a sales-generating machine.

Shane Yuen
Co-Founder, Managing Director

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