The One Key Factor That Determines The Success of Your Digital Marketing Campaign

“Anyone can run Google ad, just search how to do it on YouTube”

“Anyone can run a Facebook ad, you can look it up on YouTube. In fact, Facebook offers free videos on how to set up your own Facebook marketing campaign.”

The point is, anyone can run their own digital marketing campaign if they put the time and effort into learning how to do it.

So why do so many digital marketing campaigns fail if it’s so simple to set up?

The reason why so many digital marketing campaigns fail is precisely because many agencies simply help to create the campaign on Google or Facebook ad, but do not follow through with providing you essential information on the progress.

At the end of the month, poor digital marketing agencies only report number of impressions and clicks for the keywords in your campaign.

This is an extremely limiting view of digital marketing.

But for campaigns that are wildly successful, there is a key difference.

Assuming factors like brand recognition and industry are held equal, the one key factor that determines success and failure is…

Strategy.

What is ‘Strategy’ in Digital Marketing?

Strategy is defined as a plan of action designed to achieve a long-term or overall goal.

Creating and uploading a Google ad is not a strategy. It’s just manual labour. You can learn how to setup adwords campaign yourself.

Strategy in digital marketing or lead generation mostly, consists of 3 key parts:

• Brand positioning – How will you stand out from your competitors? What messaging will you use?
• Lead magnet – A lead magnet is basically what you will offer to in exchange for a new lead’s name, email address, and even mobile phone number. This is one of the most effective ways to lower your cost-per-lead. Common forms of lead magnets are first time trials or discounts, free previews, free consultation, and etc. The decision to pick the right lead magnet is key in attracting qualified leads. You don’t want freebie seekers.
• Lead conversion sales process – When you generate new leads, do you have a proper system to effectively convert these leads into actual sales? How are you going to maximise profits for customers that buys your products/services?

These 3 things when done right, will make your campaign successful and give you the positive return on investment (ROI) you are looking for.

Without these 3 things, your campaign will likely underperform to its full potential.

Sadly, many digital marketing agencies’ view of a digital marketing campaign is to simply send traffic to a generic home page or product page.

At Heroes of Digital, we pride ourselves on providing superior digital marketing strategy so that your campaign has a much higher chance of being successful.

If you’re looking to take your digital marketing campaign to the next level, and achieve various success similar to that of our clients’, simply call +65 6802 3658 to speak to one of the consultants from our digital marketing company in Singapore today.