FAQs

Digital marketing FAQ's

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Google Ads

What are the advantages of Google Ads over social media advertising?

Generally you can expect better quality leads from Google Ads than leads from social media ads. The reason is simple: Google Ads target people at the point of purchase, while social media ads work by pushing out your product/service to people who might not be looking for your product/service at that moment. Google Ads is a demand fulfilment strategy, while social media ads is a demand generation strategy.

Do you work on my Google Ads account?

We can work on your Google Ads account if you are paying Google media fees by yourself.

What is the difference between a Google Premier Partner and a regular Google Partner?

A Google Premier Partner has much more experience in running Google ads campaigns than a regular Google Partner. On top of that, they have exclusive support from Google, as well as frequent updates on the latest trends.

SEO

How long does SEO take?

The time it takes to rank your website depends on a few factors:
■ How competitive your industry is.
■ How competitive the keyword is.
■ How well known your company is in your industry.
■ Whether your website has been penalized by Google before.
■ Whether you have implement bad SEO practices in the past before.

Do Google Maps results count toward my SEO rankings?

Yes. Google SERP is showing different types of results, not just the traditional blue-link results. Google Maps is one of the results you can expect to see for local search queries. So a well optimized Google Maps listing can help you get clicks and walk ins.

Should I invest in SEO or PPC?

It depends on the stage your business is in and what your goals are. If you need to see results fast, it’s usually better to start with PPC channels, like Google ads, Facebook/Instagram ads. If you have the budget and want to stay in the game for the long-term, SEO should be part of your digital marketing strategy now. Generally search engine optimization is a long term, lower cost strategy, while PPC is a more immediate, higher cost strategy.

Why do my rankings fluctuate?

Google constantly update their algorithm to fight poor quality and not-so-relevant results. They are constantly testing these adjustments, establishing whether searchers engage more with these updated selections of websites. While you can expect some fluctuations in your rankings, an effective search engine optimization campaign will help your website increase rankings gradually over time, safe-guarding your site from penalties and dramatic ranking drops.

Why don’t my rankings match what my SEO reports tell me?

Our SEO dashboard updates rankings every 24 hours. Sometimes, there might also be slight differences in rankings because of personalized search results. Google is trying their best to give you results that match what you are looking for, and they take into account various factors such as your search history, interests, location etc. To get a more accurate and objective search result, try searching in Incognito mode.

How long does SEO last?

SEO is an ongoing process, it is not a one-off project. If you are sitting in the 6th position for a popular search term, that’s great. However, there are hundreds of sites below you who want to push you down the ladder. An SEO campaign works to constantly monitor and maintain rankings, responding to fluctuations and changes in algorithm. More importantly, Google likes a website that publishes relevant and quality content frequently.

How much does SEO cost?

SEO packages vary in cost depending on the competitiveness of your industry and the amount of work that is required to get your site on the first page. Local, state-wide, national and global campaigns also vary in complexity and price.

Why is SEO worth the investment?

The traffic you get from your SEO rankings is essentially free. Compare that to PPC, where you have to pay for each click, SEO should be part of your long-term marketing strategy.

Why should I outsource my SEO rather than doing it myself?

The team at HOD started doing SEO 12 years ago, way before SEO became a popular digital marketing strategy. The knowledge you need to execute a successful SEO campaign cannot be learnt in a few months. Also, to do good SEO, you need a team of people with different skill sets - SEO, writing, coding, and backlinking. By hiring HOD for your SEO campaign, you’re hiring a team of advanced SEO strategists with different skill sets that can help you achieve solid and sustainable SEO results.

I’ve tried SEO before and it wasn’t effective. What does HOD offer that is different?

It’s not surprising that your SEO campaign did not go well. Most SEO agencies out there are not doing SEO based on the latest best practices. Most importantly, good and safe SEO that is sustainable is not cheap. It takes a lot of work and resources. HOD employs a team of experienced tech strategists who are constantly researching imminent Google algorithm updates and updating our processes to fit Google’s best practices.

What is the difference between SEO and PPC?

SEO is a service which aims to build your website’s authority and propel your site in organic search listings. For every click you get from organic searches, you don’t pay anything, Pay-per-click is an advertising strategy that places your website at the top of Google’s results page, in the paid ads section, and you pay for each click you get.

Budget

Is my budget paid directly to Heroes of Digital?

You can either pay us the media fees, or pay Google/Facebook/Other Platforms the media fees directly.

What is the importance of setting a proper advertising budget?

There has to be enough budget for each campaign so that we can get enough clicks and make optimizations based on statistical significant data.

Service

Who do I contact if I have a question?

You can contact your dedicated Client Success Manager, he/she is in charge of the success of your campaign.

SW1 Clinic

We have worked with Heroes of Digital for the last year and a half. The team listens to our needs, is prompt with reports and is highly responsive with all our queries. The team also takes initiative to suggest changes to help us improve SEO for our articles. Thanks to them, all our keywords are ranking in Google. It has been a fruitful working partnership with Heroes of Digital.
9/14/2021

Sesilia Moeis

Excellent team especially Jessica. Very responsive and always does a follow up with us regarding our SEM. She also never hesitates to share her knowledge. Great job overall!
9/14/2021

Benjamin Ling

Very fast response since day 1! My account is handled by Wee Shiuan and she is very efficient to our company since day 1. She's really an asset to the company! Have bad experience previously from other agencies as they were too busy handling so many accounts and I felt that I was being left out and no one cares about my ads. I am thankful that I came across HOD and my whole impression of hiring an digital marketing agency have changed. Google ads is doing good and recently handed over my facebook ads to them as well, hope to see amazing results soon!
9/14/2021
Henry Chan

Very good digital marketing agency with in-depth knowledge of the digital marketing landscape. They have helped my business grow steadily in the last few yeas, even in this current pandemic era!
8/30/2021

Shafinah Neville

An excellent team that is always surpassing expectations. We found the solutions a little pricey at first but looking back after a handful of years of being with them, it is possibly hands down the best decision we ever made for our digital marketing. These guys are honest, dependable, trustworthy, and just IT angels sent from above - some things just really can't be valued in dollars and cents and if you're thinking of outsourcing some aspect of your business and need people you can really, really, REALLY count on, I'd say take the plunge. Speaking from experience, it's excruciatingly difficult to find quality service providers who'd stick by you through thick and thin; and the trouble (and white hairs) you'll save in the long run will be worth countless times more than every single cent you've paid.
8/28/2021

Jaycee -

Has been liaising with Nicholas since the day I took over my companies digital marketing. Nic and team has been very helpful, responsive and kind to provide advises from their professional pov to make the experience even better. Have recommend them to my friends because of their good services!
8/28/2021

Digital marketing FAQ's

Google Ads

What are the advantages of Google Ads over social media advertising?

Do you work on my Google Ads account?

What is the difference between a Google Premier Partner and a regular Google Partner?

SEO

How long does SEO take?

Do Google Maps results count toward my SEO rankings?

Should I invest in SEO or PPC?

Why do my rankings fluctuate?

Why don’t my rankings match what my SEO reports tell me?

How long does SEO last?

How much does SEO cost?

Why is SEO worth the investment?

Why should I outsource my SEO rather than doing it myself?

I’ve tried SEO before and it wasn’t effective. What does HOD offer that is different?

What is the difference between SEO and PPC?

Budget

Is my budget paid directly to Heroes of Digital?

What is the importance of setting a proper advertising budget?

Service

Who do I contact if I have a question?

Find out our
superpowers and
see how we can help
your business grow
with digital marketing

Our certified digital marketing consultants will provide you with a risk-free marketing consultation, which includes:

Get a free proposal

Digital marketing FAQ's

Google Ads

What are the advantages of Google Ads over social media advertising?

Do you work on my Google Ads account?

What is the difference between a Google Premier Partner and a regular Google Partner?

SEO

How long does SEO take?

Do Google Maps results count toward my SEO rankings?

Should I invest in SEO or PPC?

Why do my rankings fluctuate?

Why don’t my rankings match what my SEO reports tell me?

How long does SEO last?

How much does SEO cost?

Why is SEO worth the investment?

Why should I outsource my SEO rather than doing it myself?

I’ve tried SEO before and it wasn’t effective. What does HOD offer that is different?

What is the difference between SEO and PPC?

Budget

Is my budget paid directly to Heroes of Digital?

What is the importance of setting a proper advertising budget?

Service

Who do I contact if I have a question?

Find out oursuperpowers andsee how we can helpyour business growwith digital marketing

Our certified digital marketing consultants will provide you with a risk-free marketing consultation, which includes:

Get a free proposal

We're the agency you don't want to be working for your competitors

Find out our
superpowers and
see how we can help
your business grow
with digital marketing

We're the agency you don't want to be
working for your competitors