{"id":5409,"date":"2021-06-28T13:31:27","date_gmt":"2021-06-28T05:31:27","guid":{"rendered":"https:\/\/www.heroesofdigital.com\/my\/?p=5409"},"modified":"2021-10-06T17:01:38","modified_gmt":"2021-10-06T09:01:38","slug":"digital-marketing-jun-2021","status":"publish","type":"post","link":"https:\/\/www.heroesofdigital.com\/my\/digital-marketing\/digital-marketing-jun-2021\/","title":{"rendered":"Digital Marketing Agency Round-Up: The Top News in June 2021"},"content":{"rendered":"

Welcome back to our Digital Marketing round-up series where we summarise the top news each month!<\/p>\n

ICYMI: May 2021 Digital Marketing Round-Up<\/a><\/p>\n

Gmail Campaign Changes<\/h2>\n

Google is simplifying the Google ads experience by retiring standalone Gmail campaigns<\/a>.<\/p>\n

\"gmail<\/p>\n

Starting from 1 July, standalone Gmail campaigns will become \"read only\". Advertisers will not be able to create new standalone Gmail campaigns or gmail ads, or edit existing ones. You'll only be able to pause or delete the ads.<\/p>\n

If you want to continue serving Gmail ads, you'll have to create a Discovery campaign, which enables you to reach up to 3 billion customers across Google platforms, including Gmail.<\/p>\n

Google Core Algorithm Update<\/h2>\n

Google's core algorithm update<\/a> was rolled out on 2 June and completed on 12 June. Another core update will follow in July.<\/p>\n

While Google rolls out thousands of updates a year, a core algorithm update, which only happens a few times a year, involves broad improvements to Google search ranking processes.<\/p>\n

Scan through your rankings to see if you were impacted by June's core update. If you are, don't panic. Next month's core update may reverse the gains or losses experienced in June's core update.<\/p>\n

Your website shouldn't be too affected if you make sure to adhere to Google's best practices and recommendations<\/a>, which include:<\/p>\n