You’ve probably landed on this page because you’ve created some top-drawer ad copy. People are clicking, but you aren’t getting any meaningful action or conversions. You’ve run into one of two problems. Either your targeting is awful, and the people clicking on your ads aren’t your audience. Or, more likely, your landing page is horrifically irrelevant, and people are bouncing.
Don’t worry – we’ve compiled a list of the best paid ads landing pages, detailing what makes them great and how you can take inspiration from them to boost your own conversions.
By the end of this read, you’ll know why your paid ads landing pages suck right now and what you can do to fix the problem.
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Your landing page is where all the money you’ve spent on ads either pays off—or disappears into thin air. You’ve paid to get users to click—now it’s up to the landing page to convince them to take action. If they land on a page that’s slow and doesn’t relate to the ad they clicked on, they’re gone in seconds, and so is your chance to convert them.
But when your landing page is on point, it’s like rolling out the red carpet. Visitors know they’re in the right place, and taking that next step feels easy. It’s the difference between making the most of your ad spend and wondering where it all went.
A recent A/B test study found that a dedicated landing page had 3x the conversions of a generic landing page, even though the ad had a lower click-through rate!
A Google Search for healthy coffee returned a sponsored result for Exhale. A U.K.-based company that specialises in organic and healthy coffee.
We love this and think it’s one of the best paid ads landing pages because Exhale has ticked all the right boxes.
When we searched “home cleaning companies”, we found Luce and had to include them on our list of best-paid ads landing pages. Like Exhale, they follow a great Google Ads landing page design, but rather than focus on their brand, they let the benefits of their service take centre-stage and take more of a fact-based approach.
So, what makes this a good ad campaign landing page?
Orchard Scotts Dental (OSD) grabs attention right away with a bold, thought-provoking headline that makes the reader desire a confident smile. No fluff or distractions, just a clear solution: dental implants. A section on USPs bolster confidence, and another on FAQs helps clarify unasked questions. Information is backed up with credibility – Straumann and Neodent Implant Systems, which are highly regarded in the industry. OSD is also shown to be set apart from competitors. After the technicalities, readers are welcomed to a genteel introduction to the board of dental specialists, placing them at ease before guiding them toward booking an appointment. Simple, smart, and built to salve any pain points before conversion.
The team over at Floof have a very engaging and in-your-face Google ads landing page design. We went looking for “natural dog food” and their page instantly caught our attention.
Nutrition Kitchen brands themselves as Meal Plans for Busy People. This message carries over from their ad and into their messaging. What we like about their landing page is they immediately deliver their benefits, and how it works for their target audience, and they use visuals of tasty-looking food to demonstrate they cater to all different dietary requirements.
The entire meal planning process is explained simply, and they carry a consistent CTA with an introductory saving.
The AVONE landing page is perfectly framed with an irresistible hook. Perfect for first-timers new to eyebrow embroidery, and existing customers who’ll definitely be curious about the latest bladeless technique requiring no downtime. Rave reviews by top influencers pull readers in. The real showstopper? AVONE is the only brand in Singapore with several embroidery techniques accredited by the International Beauty and Health General Union of Korea. That’s credibility that can hasten readers toward a booking. For anyone still on the fence, a simple video demonstrates their ultra-gentle technique on a balloon, sealing the deal. The message is clear, now all that’s left to do is book an appointment.
This is easily the simplest of our ad campaign landing page examples. A search for “interior design services” brings up Bark, a directory for different services. This landing page prompts you to put in your postcode, and it will list all of the best interior designers in your area. Simple and effective.
It gets right to the point. You don’t need to know about Bark, you don’t need to know about how it works – yet, you just want to find interior designers and they make it easy.
At Polaris Plastic Surgery, the quest for double eyelids begins with the end result. It shows readers exactly what they came for: real double eyelids results. The landing page keeps things engaging with many points, supported by cosmetic solutions tailored to specific needs. It speaks directly to common vanity concerns, from wanting to look and feel more confident. Readers get a clear breakdown of different techniques, what to expect, and answers to common questions. A certified introduction to the surgeon makes it easier to take the next step, booking a consultation with the team.
There’s nothing more annoying than seeing an ad that presents a promo, but then you click on the ad and the promo is nowhere to be seen or hidden away. DirectAsia does a great job of keeping messaging consistent with their current end-of-year promo.
Often, with car insurance, the thing that matters most to people is cost. Usually, we like to get a quote, find the cheapest, and then make sure it covers everything we need.
DirectAsia presents its offer in the header and follows it with the form you need to complete to get a quote. This gives users everything they need in the first two folds.
For those who need a bit more convincing, you can scroll to find out more about the company, but their current offers still remain a key theme and CTA.
The ad landing page example at Happy Paw Ark gets it right by speaking directly to pet parents’ daily concerns. It offers more than a fun day out for furkids. It also provides training that improves pet behaviour. Every detail indulges the need to spoil their furkids, and assuages their guilt for leaving their pets for work at the same time. There is a clear layout of membership perks, itineraries and customer testimonials that build trust. Every detail nudges pet parents to take action, making it easy to convert curiosity into a membership.
A good ad might get the click, but a great landing page closes the deal. Your landing page is where users decide if they’ll convert or bounce, so it needs to be designed with purpose. Here’s what every high-performing paid ads landing page needs to turn clicks into results:
Also Read: Landing Page Optimisations That Improves Conversion Rate
Your headline should grab attention immediately and make it obvious what the page is about. It’s the first thing visitors see, so keep it concise, benefit-driven, and aligned with your ad. Make sure it is relevant to the ad people clicked on!
A large chunk of your traffic will come from mobile devices, especially if you’re using paid social ads, so your landing page must be responsive. The text should be easy to read, buttons should be tappable, and forms should be simple to fill out on smaller screens.
Your landing page should focus on a single conversion goal—whether it’s signing up, making a purchase, or downloading a resource. The CTA should be prominent, action-oriented, and repeated strategically throughout the page. Too many CTAs distract from the purpose of the page and overwhelm the user.
Most people need some kind of social proof before making a purchase. Add customer testimonials, reviews, trust badges, or data points to reassure visitors they’re making the right choice. Anything that addresses scepticism can help boost conversions.
The content on your landing page should match the promise made in your ad. If your ad promotes “50% off for first-time customers,” the landing page should immediately deliver on that offer. Misaligned content leads to bounces and lost trust.
Make it easy for users to convert. Too many roadblocks or asking for too much information can turn people off instantly. Keep it short and sweet. Only ask for essential information, and make the process as seamless as possible. You don’t need to know their Grandma’s dog's name.
Managing Google Ads and other PPC platforms is a full-time job. It involves doing keyword research, writing killer ad copy, optimising your campaigns, creating dedicated landing pages, managing budgets, and that’s just the tip of the iceberg.
When done correctly, PPC can be a consistent revenue stream with exceptional ROI, but you have to dedicate time to it. Our PPC team has helped businesses create some of the best paid ads landing pages and campaigns for companies in Singapore. Get in touch today to discuss your requirements and get a free proposal.
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