Think that SEO (search engine optimization) is complicated and don’t know where to start? Then this article is for you. It’ll give you a good overview of what SEO is.
SEO essentially is a service to boost your website up the rankings on keywords that you want to rank for. For example, if you run a dental clinic, you might wanna go for keywords like “dentist singapore, “best dentist in singapore” etc.
How do you know what keywords to go for? You decide based on 2 factors:
Okay, so that’s a brief explanation of how to do keyword research and choose keywords for your SEO campaign.
A good SEO strategy and plan basically consists of 2 components:
Like what the name suggests, is whatever happens on the web page. This is about how relevant your website is to Google. Google have bots that crawl your website to determine the relevancy of your site.
Google determines the relevancy of your website based on various factors:
Is it like www.xavier.com/blog/post1, or is it more like www.xavier.com/blog/how-to-do-seo-singapore-business.
By site structure, it can also mean this. Let’s say your website is a Sports news site. Is your URL structure more like www.sportsnews.com/post=1, www.sportsnews.com/123, or is it more like
second URL structure is alot clearer for Google to understand what your website is about. When Google Bot comes and crawl your site, it’ll know that your website is about 3 things: Football, Rugby, Tennis. Knowing that, you’ll have a higher chance of ranking for football, tennis, and rugby related keywords on Google.
Whereas for the first URL structure. It’s messy. And doesn’t really tell Google anything. Many traditional websites have unfriendly URL structure.
So, as you can deduce from the On Page SEO factors that, the higher the quality of your content, the better. The more relevant your content will be, the more shareable your content, the more social shares you’ll get, the more links you’ll get from other websites, the longer people will stay – all these will increase your SEO rankings.
The second component of SEO is Off Page SEO. This means what happens outside of your website. So On Page SEO is about how relevant your website is to Google. Off Page SEO is about how much of an authority you are in the eyes of Google.
How to increase authority? Get more links (hyperlinks) from other websites/social media platforms. When one website links to your website, in the eyes of Google, that means that website is casting one vote for you, for that keyword. Take a look at the screenshot below.
You see the red link, Paper Bags? Clicking on that link will lead you to, let’s say, paperbag.com.
That means, having an anchor text, in this case, “paper bags”, linking to your website, in the eyes of Google, that means one vote for you as an authority in the field of “Paper Bags”.
That means, if you get 1000 links with the anchor text “paper bags” pointing to your website, there’s a high chance that when I Google “paper bags”, I’ll find you at the top few spot of Google.
So that’s a brief summary of what SEO is about. If you want to read more in depth articles on SEO, you can read these 2 guides:
Read those 2 articles, and you’re more or less ready to do SEO for your website. However if you do not have time to work on your website, do seek for an SEO company in Singapore as they will be the best position with vast knowledge to help you with it. Speak to any of our digital marketing consultants to find out more.
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