The Best SEO Agency Singapore 2023 – What Makes A Top SEO Agency

In the competitive world of digital marketing, it’s essential to stay ahead of the curve and secure the best possible search engine ranks for meaningful traffic. To achieve this, businesses in Singapore need the expertise of a top SEO agency. But how do you know which SEO agency is the best fit for your business? In this post, we’ll explore what we consider as the most important factors when selecting an SEO agency in Singapore, as well as explain the range of services offered by any top SEO agency and/or SEO company, and also briefly cover the future of the industry.

As a digital marketing agency in Singapore ourselves, you may think that our opinion might be a little biased, but after working with over 200 clients in Singapore and helping a good number of them get to Page #1 of Google search, we feel that we have important perspectives to share.

Key Takeaways

  • Look for an SEO agency that offers a customised approach tailored to what is appropriate for your website and prioritises not just ranks but also traffic and long-term growth.
  • Hiring a professional SEO agency provides expertise and all-in-one comprehensive SEO solutions so you can focus on more critical aspects of your business.
  • Benefits of a good SEO company include increased visibility in organic search results, improved search engine rankings and growing organic traffic.

Identifying Your Needs

Before you even begin the search, it's crucial to identify what you want to accomplish with your SEO efforts. Are you looking to boost organic traffic, increase conversion rates, or perhaps you need a complete overhaul of your current SEO strategy? Your specific requirements will guide you in choosing an agency that specialises in the aspects of SEO most relevant to your business.

What to Look For When Selecting An SEO Agency

A group of people discussing SEO services in a meeting

If you're unfamiliar with what it takes to do SEO well, it can seem like an impossible task to pick an agency to work with.

The good news is that most leading SEO agencies in Singapore offer a fairly comprehensive set of solutions that are effective and relevant for SEO to be done well (more on that later).

Beyond that, you should select an SEO agency based on its ability to:

  • provide a customised approach
  • prioritise meaningful metrics beyond just ranks
  • help you to measure long-term growth

Customised Approach

A top SEO agency should understand that each website is unique and requires a tailored approach to achieve the best results. For instance, what to optimise for a new website would differ from those of a more established website that has done some form of SEO before.

Depending on the keyword, the contents and length of a web page will also be different, so a one-size-fits-all type of content strategy will not offer the best solution.

different keywords with different types of content that rank on page one

Digital marketing agencies like Heroes of Digital provide customer-focused SEO services, offering tailored digital marketing services and strategies specifically designed to help their clients achieve meaningful first-page rankings on Google. Adopting a customised approach allows us to increase organic traffic and foster client business growth appropriately. In fact, we wrote a comprehensive list of potential SEO services and what they are, in our SEO Resource Hub.

ROI-First Strategy

Top SEO agencies and SEO companies prioritise metrics such as traffic and conversions over just rankings to ensure a measurable return on investment. Ranks are an indicator of success, but they are merely a means to an end - and should not be the sole determinant of effective SEO.

heroes of digital seo new user growth

For example, we not only track ranks for our clients but also overall organic traffic growth and conversions as indicators of success. There is not much point in ranking for keywords that do not bring meaningful traffic and subsequently conversions from the website. When selecting an SEO agency, make sure they also understand and use an ROI-first strategy to achieve lasting success.

Long Term Growth

SEO is not a quick fix; it should be considered an ongoing, long-term solution for generating leads and business growth - imagine that you are hiring a fitness coach for your website. In order to achieve lasting results, businesses must be prepared for a relatively longer-term relationship, with regular check-ins with any agency they hire.

This commitment ensures that their SEO strategy is continuously aligned to your business goals and adjusted for maximum effectiveness.

But Wait - Why SEO?

woman facing laptop with words why seo on it

Search Engine Optimisation (SEO) provides several advantages, such as increased visibility in organic search results, more opportunities for people to find your brand, and a cost-effective way to generate sustainable results. Instead of simply relying on ad spend to acquire new customers, the goal of SEO is to help the right people find your brand, at the right time, more consistently, reducing the reliance on paid advertising just to keep a steady flow of customers coming through the door.

Let's dive into the SEO process so that we can highlight its benefits, including the understanding of local search and the optimisation of local SEO for businesses. We will also discuss the various services offered by top SEO agencies and the benefits of enlisting professional SEO help for businesses in Singapore.

The SEO Process

The SEO process involves a series of steps, starting with an SEO audit of a website’s performance in search engine rankings. This comprehensive assessment analyses the website’s content, structure, and other elements to recognise potential areas for improvement.

business man analytics

Keyword Research

Keyword research is another key step in the SEO process, which is about identifying the most relevant and popular search terms related to a website’s content (and business priorities). This research is not just about finding the most popular keywords, but also about understanding the intent behind those keywords. Depending on the competitiveness of each keyword, specific on-page SEO actions can then be planned.

These actions mainly involve creating high-quality, engaging content that answers the questions your audience is asking, offers solutions to their problems and provides them with the type of information they're searching for. It's worth also mentioning that your SEO agency should also do a competitive analysis of who's currently ranking on page one to understand what kind of gaps there may be between your top search engine competitors and your website.

On-Page and Off Page SEO

The big idea here is about making sure that this content is easily discoverable by search engines, using a variety of on-page SEO such as keyword placement, meta tags, headers, and internal linking. Content strategy and page optimisation go hand in hand by looking at what is currently ranking, and formulating content that is pertinent to the website’s target audience and optimising it for the right keywords and other SEO parameters.

Next, technical SEO optimisation is a crucial step that ensures the website’s code, structure, and other technical elements are optimised for search engine crawlers to easily access and index the website.

Finally, off-page SEO includes any external tactics that help improve a website's authority. For example, link building refers to the practice of creating backlinks from other websites to your own website.

Local SEO

heroes of digital local business listing

Given your business's geographical location, local SEO is paramount in being found for a variety of high purchase intent, action-oriented keywords. The agency must demonstrate an aptitude for optimising your Google Business listing and leveraging local keywords to ensure you appear in local search queries.

For instance, if you're a medical clinic in Singapore, such as 'Raffles Medical Group', appearing for keywords like 'trusted medical clinic in Singapore' or '24/7 medical clinic in Orchard Road' is crucial. These localised keywords are essential in driving relevant, local traffic to your business.

A Break Down of SEO Services Offered by Top Agencies

list of services

Now that you know what SEO typically entails, let us go into more specific areas of what SEO services there are:

  • Initial audits
  • Competitor analysis
  • Technical SEO
  • Keyword research
  • On-page and off-page SEO
  • Content marketing
  • Local SEO
  • Reporting

Each of these SEO services plays a crucial role in optimising a website for search engines, driving organic traffic to the site, helping businesses achieve their online marketing goals, and ensuring that their strategy is continuously optimised for maximum effectiveness.

Initial Audit

seo audit





A thorough initial SEO audit is the first step in creating a tailored strategy for a website. Top agencies will conduct an extensive assessment of a website’s performance in search engine rankings, analysing the site for:

  • Content
  • Structure
  • Keywords
  • Backlinks
  • Technical aspects

This helps to identify potential areas for improvement and develop a targeted plan to optimise the website’s visibility and organic traffic.

Conducting an initial SEO audit allows an agency to:

  • Identify a website’s strengths and weaknesses
  • Form a tailored SEO strategy that tackles these areas
  • Ensure that the SEO strategy is tailored to the specific needs of the website
  • Ultimately leading to improved search engine rankings and increased organic traffic.

Competitor Analysis

To beat the competition, you have to first understand them. The same applies to ranking on search engines, and competitor analysis empowers SEO professionals to benchmark what search engines consider to be most relevant for the user. By understanding what it takes to be on the first page of a search result, SEO agencies will be able to produce effective strategies for website content optimisation.

Technical SEO

Technical SEO is a critical aspect of optimising a website for search engines, as inadequate implementation can hinder the site’s ability to achieve high rankings, regardless of the quality of its content. Top agencies know the steps required to optimise website performance, structure, and other technical aspects to improve search engine rankings.

For instance, some of the essential elements of technical SEO that need to be optimised to ensure a website is easily accessible and indexable by search engine crawlers include:

  • Indexing
  • Crawlability
  • Usability
  • Security

Keyword Research

Team of business investment consultant analyzing

Keyword research is a vital step in the SEO process, as it identifies the most relevant and popular search terms related to a website’s content. By targeting specific keywords and phrases, a website can improve its visibility in search engine results and attract more organic traffic.

Accomplished SEO agencies understand the nuances of keyword research, targeting not just high-traffic keywords but also long-tail and localised keywords that are pertinent to your business in Singapore.

On-Page SEO

On-page SEO is all about enhancing individual web pages to increase their visibility in search results and draw more traffic. This involves the strategic use of keywords, meta tags, images, and other elements on the page. Top-tier agencies utilize a diverse set of on-page SEO tactics, including content optimisation, tag adjustment, and internal linking, to make the page both user-friendly and relevant to search engines.

This is done to ensure that the content on the website is not only relevant and engaging for users but also easily discoverable by search engine bots. This dual focus can lead to a significant boost in search engine rankings and a surge in organic traffic.

Off-Site SEO

Off-site SEO (aka off-page SEO) plays a crucial role in improving a website’s credibility and search engine rankings. Top agencies build high-quality backlinks and engage in other off-site activities, such as social media marketing and content marketing, to enhance a website’s authority and reliability.

By creating links from other websites to the target website, agencies can improve the website's visibility in search engine results and boost its credibility in the eyes of search engines and users alike. In addition to this, good SEO agencies will also identify bad backlinks and remove them.

Content Marketing

Content marketing is an essential component of a successful SEO strategy. It is often related to on-page SEO, as top agencies create and promote engaging, high-quality content that allow a site to attract and retain website visitors.

This content should also be distributed through various channels, such as social media platforms and other websites, to expand a website’s reach and attract more visitors to the site. This content-driven approach not only helps businesses rank higher in search engine results but also fosters trust and credibility with potential customers, ultimately leading to increased conversions and business growth.

Local SEO

Local SEO not only includes optimising your Google Business Profile for increased visibility on the Google Search Engine, but also involves several other key strategies. For instance, it includes efforts like ensuring your business' name, address, and phone number (NAP) are consistent across all online platforms. It also involves garnering positive customer reviews on various platforms like Google, Yelp, and Facebook, as well as creating locally relevant content on your website. Additionally, acquiring backlinks from local authoritative websites and getting listed in local directories can boost your local SEO efforts. All these strategies together can help your business appear prominently in local search results, driving more foot traffic to your physical location.


Regular and transparent reporting is essential for businesses to monitor the progress and success of their SEO campaigns. Top agencies provide detailed reports on SEO performance, including traffic, rankings, and conversions, to keep clients informed and ensure ongoing success. In fact, most modern SEO agencies should offer dashboards that businesses can access at their convenience to check in on their progress.

By maintaining open communication and providing comprehensive reports, top agencies can demonstrate their accountability and effectiveness in optimising a website’s search engine rankings and driving organic traffic. This transparency helps businesses make informed decisions about their SEO strategy and ensures that they achieve the desired results.

Choosing the Right SEO Agency for Your Business

manager plan and business people with strategy and speaking in a office

So now you're finally ready to pick an agency to work with. Still, selecting the right SEO agency for your business can be a daunting task. To help you, here are some of the factors to consider when selecting an SEO agency:

  • Experience
  • Portfolio
  • Communication
  • Reporting

Experience and Portfolio

Evaluating an agency’s experience and past work is crucial in determining their ability to deliver successful SEO results. By examining case studies and success stories, you can gain insight into the agency’s capabilities and the results they have generated for their clients.

Top agencies should have a proven track record of success, as well as a diverse portfolio showcasing their expertise across various industries.

You can also look for client reviews and testimonials to gauge the reliability and performance of an agency. A good number of positive reviews can be a good indicator, but do also read some of the more average reviews to delve deeper into their quality of work, timeliness, and level of customer service.

This will help you make an informed decision when selecting an SEO agency to ensure that they have the necessary experience and expertise to help your business succeed online.

Communication and Reporting

Effective communication and regular reporting are essential for any agency to maintain a successful partnership. Ensuring that the agency is responsive, transparent, and accountable in their communication and reporting allows businesses to monitor the progress of their SEO campaigns and make informed decisions about their SEO strategy.

Top agencies understand the importance of open communication and provide regular, comprehensive reports on SEO performance, including traffic, rankings, and conversions. By choosing an agency that values communication and reporting, businesses can ensure that their SEO campaigns are being managed effectively and that they are achieving the desired results.

The Future of SEO: Upcoming Trends and Technologies

online marketing and digital marketing concept

As technology continues to evolve, so will the world of SEO. Looking a little into the future, we hope to identify upcoming trends and technologies that are set to redefine the industry. By staying informed of these developments, we hope that it can help your SEO strategies remain effective and relevant in the ever-changing digital landscape.

Voice search, artificial intelligence, and machine learning are some of the most prominent trends and technologies in SEO. These advancements are likely to have a considerable impact on SEO, as they enable more precise and tailored search results, ultimately improving user experience and increasing rankings.

Voice search, for instance, is changing the way users interact with search engines. Instead of typing queries, users can now simply speak into their devices, creating a more natural and convenient search experience. This shift towards voice search means that SEO strategies need to adapt to accommodate this new type of query, which often tends to be more conversational and question-based.

Artificial Intelligence (AI) and machine learning are also rapidly changing SEO. These technologies allow search engines to better understand and predict user behaviour, leading to more personalised and relevant search results. They can analyse large amounts of data to identify patterns and trends, helping to fine-tune search algorithms and improve the accuracy of search results faster than ever.

This means that SEO strategies need to focus more on creating high-quality, relevant content that meets the needs and intentions of users.

By staying informed of these trends and adapting their strategies accordingly, businesses can ensure that their SEO efforts remain effective in the rapidly evolving world of digital marketing.


To end this guide, here is a quick round of some of the most frequently asked questions we hear about SEO.

Is SEO a short-term or long-term digital marketing strategy?

SEO can be both a short-term and long-term digital marketing strategy, depending on the objectives of the business. Short-term SEO strategies prioritise swift gains and immediate outcomes, whereas long-term SEO strategies concentrate on constructing a robust base for long-term prosperity.

Utilising both approaches in a comprehensive SEO strategy can help businesses achieve the most desirable outcomes and ensure long-term success in the competitive online landscape.

How long does SEO take to work?

The approximate timeline for SEO to take effect is between 4-12 months, although it may take up to a year to observe consistent improvement. The timeline for SEO implementation is contingent upon the complexity of the website, the competitiveness of the industry, and the quality of the SEO strategy.

Generally, one can expect to begin seeing results within a few weeks to a few months, with ongoing optimisation and maintenance essential for sustainable success.

How long do SEO results last?

SEO results can be sustained for extended periods of time, provided the website is regularly maintained and content is kept up to date. The duration of SEO results may range from a few months to several years, depending on the quality of the SEO work, the competitiveness of the industry, and the level of effort dedicated to maintaining the SEO results.

It’s important to note that alterations in search engine algorithms can also have an impact on the duration of SEO results. It is not uncommon to see significant dips in ranks and traffic after a major update.

How is SEO different from Google Ads?

The primary distinction between SEO and Google Ads is that SEO is a long-term approach that concentrates on organic search engine rankings, whereas Google Ads is a short-term approach that concentrates on paid search engine rankings.

SEO requires more time to generate results, yet the results are more enduring, whereas Google Ads can generate results rapidly, yet the results are not as enduring. Both strategies can be effective in achieving online visibility and attracting customers, depending on the specific needs and goals of a business.

Should I do Google Ads or SEO?

The decision to pursue Google Ads or SEO depends on the objectives of your business. If the priority is to obtain immediate results, then Google Ads is the preferable choice. Alternatively, if the focus is on establishing long-term visibility and organic search engine rankings, then SEO is the more suitable option.

It’s important to consider your business goals and resources when choosing between Google Ads and SEO to ensure that your marketing efforts yield the best possible results.

Should I hire an SEO agency?

Hiring an SEO agency can be beneficial for your business, as they can:

  • Manage a considerable amount of work at a fraction of the cost in comparison to an in-house SEO employee
  • Monitor algorithm trends and make essential adjustments to optimise your SEO strategy
  • Help safeguard your brand from negative publicity and rivalry
  • Achieve long-term success

By partnering with a top agency, businesses can ensure that their SEO efforts yield the best possible results and allow them to focus on their core business activities.


In summary, finding the right SEO agency is a pivotal step for businesses in Singapore aiming to attain digital success. It's important to consider factors such as the agency's ability to provide a customised approach, their focus on ROI, commitment to long-term growth, their experience and portfolio, as well as their communication and reporting methods. Staying informed about the latest trends and technological advancements in SEO, and adjusting strategies as needed, can also help businesses stay competitive in the constantly evolving digital landscape.

By partnering with the right SEO agency and implementing an effective SEO strategy, businesses can improve their online visibility, boost search engine rankings, and secure long-term success in the fiercely competitive online market.

Roy Chen
Roy is the Director of Client Success at Heroes of Digital. He leads the team in ensuring that the 200+ SMEs under their care grow through digital marketing. In his spare time, he's either playing a video game or sharing the latest memes.
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