Google Ads Agency Singapore
Turn high-intent searches into qualified leads and revenue.
Heroes of Digital is a Google Ads agency in Singapore helping growth-focused businesses generate qualified leads, sales opportunities and revenue from Google Search, Performance Max, YouTube, Display, Shopping and remarketing campaigns. We do not manage Google Ads just to drive clicks. We build campaigns around commercial intent, conversion tracking, landing page quality, lead quality and revenue impact — so your ad budget is spent on the searches, audiences and journeys most likely to grow your business.
See where your Google Ads budget is being wasted, which campaigns are driving real leads, and what to fix first.
Trusted by growth-focused businesses across Singapore and Southeast Asia
Google Premier Partner
Google Breakthrough Excellence Award Winner, Southeast Asia
Google Lead Generation Excellence Award Winner, Southeast Asia
Meta Business Partner
TikTok Marketing Partner
- 123+
We do not measure Google Ads success by impressions, clicks or leads alone. We measure whether your campaigns are creating qualified enquiries, booked appointments, sales opportunities and revenue.
Why Google Ads still matters
Google Ads remains one of the highest-intent digital marketing channels because it reaches people when they are actively searching for a product, service, provider or solution.
A potential customer may search for:
What is a Google Ads agency?
A Google Ads agency helps businesses plan, build, manage and optimise paid campaigns across Google’s advertising platforms.
A strong Google Ads agency does more than set keywords and adjust bids. It should help your business understand search demand, build the right campaign structure, improve conversion tracking, test ads, optimise landing pages, control wasted spend and measure whether campaigns are producing qualified leads or revenue.
At Heroes of Digital, we treat Google Ads as a revenue channel, not just a traffic channel.
The goal is not to spend more.
The goal is to spend smarter.
Who needs Google Ads services?
Google Ads are especially important for businesses where customers research, compare and ask for recommendations before making a decision.
You may need Google Ads services if:
Google Ads is especially relevant for:
- Healthcare providers
- Specialist clinics
- Aesthetic clinics
- Dental clinics
- Law firms
- Education providers
- Home improvement businesses
- Renovation and interior design firms
- B2B services
- Professional services
- Ecommerce brands
- Multi-location businesses
- High-consideration service providers
If your customers search with intent before enquiring, Google Ads can become one of your fastest acquisition channels.
Why choose Heroes of Digital for Google Ads?
Google Ads is easy to start, but hard to scale profitably. Many campaigns fail not because Google Ads does not work, but because the account is optimised around the wrong signals. Clicks are not customers. Leads are not always qualified. Low cost per lead can still produce poor business outcomes. Heroes of Digital helps businesses manage Google Ads with stronger commercial accountability.
01
We optimise for qualified leads and revenue, not just conversions
A campaign can generate many conversions and still fail commercially if the leads are low quality.
We help identify which campaigns, keywords, ads and landing pages are producing serious enquiries, not just form fills.
Where tracking allows, we connect Google Ads performance to calls, WhatsApp enquiries, booked appointments, sales opportunities and revenue.
02
We build campaigns around intent.
Not every search deserves your budget.
We structure campaigns around buyer intent, service value, location, funnel stage and conversion likelihood.
That means we separate high-intent searches from low-quality traffic, protect budgets from irrelevant clicks, and prioritise campaigns that can create real business opportunities.
03
We improve the data Google’s AI learns from.
Google Ads automation is powerful, but it is only as good as the signals it receives.
If your account treats every form fill as equal, Google may optimise toward volume instead of quality.
We help improve conversion tracking, conversion actions, offline conversion imports and conversion value signals so Smart Bidding has better data to optimise against.
04
We connect ads with landing pages.
Google Ads performance does not happen only inside the ad account.
Your landing page, offer, form, CTA, trust signals, speed, mobile experience and follow-up process all affect whether clicks become customers.
We review the full path from search to enquiry so campaign improvements are not limited to bidding and keywords.
05
We use AI with human judgement.
Google Ads is increasingly AI-powered, but automation still needs direction
We use Google’s automation where it makes sense, but we do not blindly hand over control.
Our team reviews search intent, account structure, conversion data, budget allocation, landing pages and business outcomes so automation is guided by strategy.
06
We are an award-winning Google Premier Partner.
Heroes of Digital is a Google Premier Partner and winner of Google’s Breakthrough Excellence Award for Southeast Asia and Google’s Lead Generation Excellence Award for Southeast Asia.
These recognitions reflect our focus on performance, innovation and client growth.
Heroes of Digital vs traditional Google Ads agencies
Traditional ecommerce SEO provider
Focuses on clicks and leads
Optimises campaigns in isolation
Treats every conversion equally
Uses automation blindly
Reports cost per lead only
Builds generic campaigns
Sends dashboards
Separates Google Ads from SEO and CRO
- Focuses on qualified leads, sales opportunities and revenue impact
- Connects campaigns with landing pages, tracking and lead quality
- Improves conversion quality and value signals
- Combines Google AI with strategic human oversight
- Reports what changed, why it matters and what to optimise next
- Builds around your industry, offer, margins and buyer intent
- Turns campaign data into growth decisions
- Connects paid search with Search Everywhere, CRO and revenue tracking
Google Ads should not only generate activity.
It should help your business acquire better customers at a more profitable cost.
Proof
Google Ads case studies
Ark Surgical Practice
Challenge: Attract more qualified patients while expanding the clinic’s reach beyond its existing audience.
Strategy: Combined targeted Google Search campaigns with social media content to increase visibility, drive qualified traffic, and generate more patient enquiries.
Increase in Total Conversions YoY
Increase in Website Traffic
Sterling Law
Challenge: Sterling Law needed to generate more qualified leads through paid search while improving the efficiency of its Google Ads campaigns in an increasingly competitive family law market.
Strategy: Launched a targeted Google Search campaign focused on reaching high-intent users, improving ad efficiency and driving more qualified leads.
Increase in keywords ranked
Increase in quality leads monthly
Chilli Manis
Challenge: Chilli Manis had limited digital visibility and relied heavily on flyers, word-of-mouth, and organic searches. With limited digital expertise and strong competition in the catering industry, they needed to generate more quality leads.
Strategy: Conducted a full SEM audit and combined SEM with Facebook Ads and retargeting to reach their target audience across platforms, strengthen their messaging, and improve campaign performance.
Reduction in Cost Per Lead
Catering bookings made to date
Impressions made to date
Full SEO Services Breakdown
What our Google Ads services include
Every Google Ads campaign is scoped around your business model, industry, budget, sales funnel and growth goals. Depending on your needs, our Google Ads services may include the following.
Google Ads account audit
We review your current Google Ads account to identify wasted spend, tracking gaps, campaign structure issues, keyword problems, landing page weaknesses and missed opportunities.
A Google Ads audit may review:
- Campaign structure
- Keyword targeting
- Search terms
- Negative keywords
- Match types
- Smart Bidding strategy
- Conversion tracking
- Conversion actions
- Offline conversion tracking
- Budget allocation
- Ad copy
- Assets and extensions
- Landing pages
- Quality Score signals
- Audience targeting
- Performance Max setup
- Shopping feed quality
- Remarketing setup
- Lead quality signals
Why it matters
The goal is not to produce a long list of changes. The goal is to identify what matters most and what should be fixed first.
Search Ads
Search Ads help your business appear when potential customers are actively looking for your products or services.
We build and optimise Search campaigns around:
- Commercial intent
- Keyword segmentation
- Match type strategy
- Negative keywords
- Ad relevance
- Landing page alignment
- Conversion tracking
- Lead quality
- Budget allocation
- Bidding strategy
Why it matters
Search campaigns are often the strongest starting point for service businesses because they capture people already expressing demand.
Performance Max
Performance Max can help businesses reach customers across Google’s inventory, including Search, YouTube, Display, Discover, Gmail and Maps. But Performance Max works best when it has the right structure, creative assets, audience signals, product feed quality and conversion data.
We help manage Performance Max by reviewing:
- Campaign objectives
- Asset groups
- Audience signals
- Creative assets
- Product feeds where relevant
- Final URL settings
- Search term insights
- Conversion actions
- Budget allocation
- Incrementality against Search
- Lead quality or revenue outcomes
Why it matters
Performance Max should not be a black box. It should be guided by business goals and measured carefully.
Shopping Ads and ecommerce campaigns
For ecommerce brands, Google Ads performance depends heavily on product feed quality, campaign structure, conversion value tracking and product profitability.
We help improve:
- Shopping campaigns
- Performance Max for ecommerce
- Product feed optimisation
- Product titles and descriptions
- Merchant Center setup
- Product categories
- Promotion feeds
- Conversion value tracking
- ROAS measurement
- Budget allocation by product or category
- Product-level performance insights
Why it matters
The goal is to grow profitable revenue, not just online sales volume.
YouTube Ads
YouTube Ads can help businesses build demand, retarget visitors and support the wider buying journey.
We help plan and optimise YouTube campaigns around:
- Audience strategy
- Creative messaging
- Funnel stage
- Video ad formats
- Remarketing
- Lead generation
- Brand lift or awareness goals
- Conversion paths
- Landing pages
- Measurement
Why it matters
YouTube works best when the creative, audience and offer are aligned.
Display and remarketing
Display and remarketing campaigns help re-engage users who have visited your site, interacted with your brand or shown relevant intent.
We help manage:
- Remarketing audiences
- Display placements
- Creative testing
- Exclusion controls
- Frequency management
- Landing page alignment
- Conversion measurement
- Brand safety considerations
Why it matters
Remarketing should support conversion, not annoy users with irrelevant ads.
Landing page optimisation
Many Google Ads accounts do not have a traffic problem.
They have a conversion problem.
We review landing pages for:
- Message match
- Headline clarity
- Offer strength
- Form friction
- CTA placement
- Trust signals
- Testimonials
- Case studies
- Mobile experience
- Page speed
- Conversion tracking
- Call and WhatsApp options
Why it matters
The landing page should make it easy for the right prospect to take the next step.
Conversion tracking and measurement
Google Ads needs accurate data to optimise effectively.
We help improve tracking for:
- Form submissions
- Phone calls
- WhatsApp clicks
- Appointment bookings
- Quote requests
- Ecommerce purchases
- Revenue values
- Offline conversions
- CRM-qualified leads
- Enhanced conversions where relevant
- Conversion value rules where relevant
Why it matters
Better measurement helps Google’s AI optimise toward better outcomes.
Offline conversion tracking
For many lead generation businesses, the sale does not happen on the website. It happens after a call, consultation, appointment, quotation or sales conversation. Offline conversion tracking helps connect Google Ads clicks to later-stage outcomes such as qualified leads, appointments, opportunities and closed revenue.
This is especially important for:
- Clinics
- Aesthetic providers
- Law firms
- Education businesses
- B2B services
- Renovation companies
- High-ticket service providers
Why it matters
If Google only sees the first enquiry, it may optimise for lead volume instead of lead quality.
Budget and bidding strategy
Google Ads bidding should match your business goal and data maturity.
We help decide when to use:
- Manual bidding
- Maximise conversions
- Maximise conversion value
- Target CPA
- Target ROAS
- Portfolio bid strategies
- Budget experiments
- Campaign consolidation
- Value-based bidding
Why it matters
Smart Bidding can be powerful, but it needs the right conversion actions, enough data and realistic targets.
Reporting and optimisation
Google Ads reporting should help you make better decisions.
We may report on:
- Spend
- Impressions
- Clicks
- Click-through rate
- Cost per click
- Conversion rate
- Cost per lead
- Qualified leads
- Appointment bookings
- Sales opportunities
- Revenue where available
- ROAS for ecommerce
- Search term quality
- Landing page performance
- Budget allocation
- Next-step recommendations
Why it matters
The goal is to understand what is working, what is wasting budget and what should be improved next.
Google Ads and Search Everywhere
Google Ads works best when it is not treated as a standalone channel. Your customers may discover your business through paid search, compare you on Google Maps, read reviews, ask AI tools for recommendations, return through organic search and finally convert after visiting a landing page.
Attention
They discover you
- Google Search Ads
Verification
They check you out
- Google Maps visibility
- Organic search
- AI search visibility
- Reviews and trust signals
Demand
They take action
- Landing pages
- Remarketing
Growth
You measure what works
- Conversion tracking
- Lead quality
- Revenue reporting
Attention
Demand
Measurable growth
Attention
Demand
Measurable growth
That’s the whole point.
Process
How our Google Ads process works
01
Audit and diagnosis
We review your current Google Ads account, tracking setup, landing pages, search terms, campaign structure and lead quality.
The goal is to identify what is wasting budget and what can create better results.
02
Strategy and campaign structure
We build a campaign strategy based on your business model, offer, budget, sales funnel, customer intent and conversion goals.
This includes deciding which campaign types, keywords, audiences, landing pages and bidding strategies should be used.
03
Tracking and measurement setup
We ensure your campaigns are measuring the right actions. Where relevant, we help connect Google Ads to calls, forms, WhatsApp enquiries, bookings, CRM-qualified leads, ecommerce revenue or offline conversions.
04
Campaign build and launch
We create or rebuild campaigns with clear structure, strong ad messaging, conversion-focused landing pages, negative keyword controls and tracking alignment.
05
Optimisation and testing
We continuously improve based on search terms, lead quality, budget efficiency, conversion rates, landing page behaviour, bidding performance and business outcomes.
06
Reporting and decision-making
We explain what changed, why it matters and what should happen next. The purpose of reporting is not to show activity. It is to make better growth decisions.
How Google Ads success should be measured
Google Ads should be measured beyond impressions and clicks.
Visibility and traffic metrics
- Impressions
- Clicks
- Click-through rate
- Cost per click
- Search impression share
- Lost impression share
- Search term quality
- Quality Score signals
Conversion metrics
- Form submissions
- Phone calls
- WhatsApp enquiries
- Appointment bookings
- Quote requests
- Ecommerce purchases
- Conversion rate
- Cost per conversion
Lead quality metrics
- Qualified leads
- Serious enquiries
- Booked consultations
- Sales opportunities
- No-show rate
- Lead-to-appointment rate
- Lead-to-sale rate
- CRM-qualified conversions
Commercial metrics
- Cost per qualified lead
- Cost per opportunity
- Revenue
- ROAS
- Customer acquisition cost
- Pipeline value
- Profitability where available
Google Ads is working when your business is not only getting more leads, but getting more of the right leads at a cost that makes commercial sense.
How Google Ads is scoped
Google Ads management should be scoped based on your industry, budget, campaign complexity, tracking requirements, landing page needs and growth goals.
Before recommending a scope, we review:
- Your current Google Ads account
- Your monthly ad budget
- Your target services or products
- Your conversion tracking
- Your landing pages
- Your sales process
- Your industry competition
- Your lead quality
- Your target locations
- Your campaign types
- Your reporting requirements
Is Google Ads right for your business?
Google Ads is usually a strong fit if your customers actively search before making a decision and your business can convert enquiries into sales.
01
Demand
Determines whether search advertising is a good fit.
High buyer intent
Customers search first
Clear offer
Defined locations
02
Sales Readiness
Determines whether leads can become customers.
Fast lead response
Qualified sales process
Conversion-focused website
Reliable tracking
03
Economics
Determines whether paid acquisition is profitable.
Strong customer value
Sustainable CPA
Predictable margins
Scalable budget
04
Growth Objectives
Determines how Google Ads supports growth.
Generate leads quickly
Scale beyond referrals
Increase qualified enquiries
Capture high-intent demand
What happens after you enquire
We keep the process clear.
We review your Google Ads performance
We look at your campaigns, search terms, tracking, landing pages, budget allocation, conversion quality and competitors where relevant.
We identify what is wasting budget and what can improve
We assess which campaigns, keywords, audiences, landing pages, tracking gaps or bidding settings are limiting performance.
We recommend a practical Google Ads roadmap
You receive a clear view of what should be fixed, rebuilt, tested or scaled.
There is no pressure to commit before you understand the opportunity. The first step is clarity.
FAQ
Frequently asked questions about Google Ads services in Singapore
What does a Google Ads agency do?
Enterprise SEO involves:
How much should I spend on Google Ads in Singapore?
Enterprise SEO involves:
Can Google Ads guarantee leads?
Enterprise SEO involves:
Why are my Google Ads leads low quality?
Enterprise SEO involves:
What is Performance Max?
Enterprise SEO involves:
Can Google Ads work for B2B companies?
Enterprise SEO involves:
Should I run Google Ads or SEO first?
Enterprise SEO involves:
Why choose Heroes of Digital for Google Ads?
Enterprise SEO involves:
Is Google Ads the same as SEM or PPC?
Enterprise SEO involves:
How long does Google Ads take to work?
Enterprise SEO involves:
Why are my Google Ads getting clicks but no leads?
Enterprise SEO involves:
Should I use Smart Bidding?
Enterprise SEO involves:
Do I need landing pages for Google Ads?
Enterprise SEO involves:
Do I need landing pages for Google Ads?
Enterprise SEO involves:
How do you measure Google Ads success?
Enterprise SEO involves:
