Google Ads

Make more money from SEM with the most trusted Google Ads agency in Singapore

Put your business in front of the right people at the right time, while making the most of your budget with Google Ads.

Excellence Defined: Google's Highest Recognised Premier Partner for Breakthrough Results

Discover why some of the top SMEs and MNCs
in Singapore turn to us for Search Engine Marketing

The Search Engine Marketing approach that generated over 1,020,000 leads for our clients

The Search Engine Marketing approach that generated over 1,020,000 leads for our clients. The sec​ret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in Singapore would just set your ads to appear on Google, and leave it there.

These campaigns are not performing up to its optimal level.

The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you. What if you bump this conversion rate up to 4%? That’ll easily double our ROI. And some of our conversion rates on the landing page are as high as 35%!

This is called conversion rate optimisation – a skill that few agencies understand. We’ll optimise your website, make changes, or even design new landing pages to generate higher conversions from SEM, so that you get more sales, for the same budget.

Get a Google Premier Partner team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.

Managed by Certified Google Ads professionals

Google Search Advertising

Be there when potential customers are actively searching for solutions. Our Google Search ads put your brand front and center on search results for the most relevant terms—driving high-intent traffic straight to your site.

Google Display Network

Get your brand seen by the right people, even when they’re not looking for you (yet). With visually engaging ads on relevant sites, we make sure your message is seen in all the right places.

Youtube Advertising

Captivate your audience with video ads that stop the scroll and grab attention. From bumper ads to in-stream video, we help you get noticed where people go to watch, learn, and discover.

Google Remarketing

Stay top-of-mind with people who’ve shown interest. Our remarketing ads keep your brand visible as they browse the web, reminding them why they came to you in the first place.

Gmail Advertising

Land directly in your audience’s inbox with targeted Gmail ads that blend seamlessly into their personal communications. Perfect for increasing brand awareness or promoting special offers.

Google Shopping

Showcase your products at the top of search results, complete with images, pricing, and reviews. We’ll help you turn those searchers into buyers with ads that highlight what makes your product stand out.

We help you drive conversions, increase ROI, and make SEM a consistent revenue stream without the jargon

As a premier SEM agency in Singapore, when it comes to SEM services, the only number you should care about is ROI. Let us worry about all the technical jargon, acronyms and the difference between campaigns, ad groups, and ads.

500,000+ conversions and counting

How do you get ROI? Conversions. Everything we do is geared towards keeping it simple, helping you drive more conversions and make more sales—consistently. Here’s how we do it…

Thorough SEM audit and strategy development

The detail is in the data with our SEM services. Our team takes a deep dive into your industry and target audience, assessing how you’re currently performing, what your competitors are doing, and pinpointing potential opportunities for growth.

From here, we develop a strategy proposal. This details our findings and how we think you should target your customers with Google Ads, while taking into account your budget.

Campaign and ads creation

A team of professional copywriters and designers get to work producing compelling copy and graphics that drive click-throughs.

These guys are wizards with words and visuals. They know what makes your target audience tick and how your ads can stand out against the competition.

Our expertise saves you the hassle of the constant back and forth in-house or trying to find a freelancer who understands your business.

Landing page optimisation

If we stopped at just optimising Google Ads, we’d be doing half a job. Any good SEM services provider in Singapore will be helping you make the most of your landing page experience. Getting a click on an ad is phase one. From there, you need to get the conversion—that’s done on the landing page.

We make sure all of your landing pages are relevant and give the user all of the information they need to commit to a conversion or purchase.

This is where the money is made and where you’ll really see the ROI of our service.

Bid management and Google Ads improvements

Successful SEM isn’t a setup and leave it kind of thing—it involves daily optimisation, tweaks, and improvements to ensure long term success.

To guarantee a continuous revenue stream, we stay on top of big management, keyword selection, and competitor analysis.

We make it our mission to keep CTR high, CPC low, and ROI off the charts.

First party data and end-to-end conversion tracking

We help you make the most of the data you already have, creating campaigns that speak directly to your audience. With our detailed conversion tracking, you’ll be able to see the full customer journey from the first click to the final sale. This means we can make the most of your budget and focus on the ads that actually drive revenue, with clear data to prove the value of your campaigns.

Remarketing ads to generate more results

Most prospects who land in your website will not convert on the first visit, and here’s where remarketing comes in. Remarketing works by inserting a cookie in the browser of the visitor, which allows your company’s banner ads to “follow” the visitor around the web, prompting that visitor to click back to your website. Remarketing has shown to increase conversions for SMEs.

See your results anywhere, anytime

The Heroes of Digital dashboard is a real-time reporting system built to give you access to data most other agencies keep hidden, so that they can manipulate the numbers in their favor. We advocate full transparency and honesty with our clients, because we want to be long-term marketing partners with them. Long-term partners are honest and transparent with each other.

Work with a committed partner, not a vendor

Our goal is to become true partners in our clients’ business. We’ll conduct monthly phone calls, reviews, and alert you of pitfalls in your campaigns before they actually happen. We’ll help you make sense of the data and numbers from your campaign, and plan the best strategy to implement after for the best results.

The Heroes of Digital Difference

We get results

We’ve generated over 500,000 leads for our clients and are a winner of Google Premier Partner for Lead Generation in Southeast Asia.

A partner, not a vendor

We immerse ourselves in your business and goals, striving for your success as much as you do while building a long-term relationship.

The latest tech with a human touch

We harness the power of AI and the latest tech while still maintaining a human and client-centric approach.

Transparent tracking

We track from click-to-sale, meaning we’re incentivised to get the highest quality leads clicking on your ads. We’re all about ROI and making you money.

Don’t just take our word for how great our SEM services are…

HoD vs. the rest

Heroes of Digital
In-House Teams
Typical Marketing Agency

Get a full-funnel digital marketing strategy with our following services

Create & manage powerful ad campaigns
Collect, analyse and deploy marketing data
Improve brand messaging and conversion

FAQs

Frequently asked questions  about Google Ads services
What are Google Ads?

Google Ads is a form of Pay-Per-Click (PPC) advertising that lets your business show up in search results and across websites. You pay each time someone clicks your ad and they help your business get noticed by people searching for what you offer or browsing sites that are relevant to your services. Heroes of Digitals is a premier Google Ads Agency in Singapore and a Google Premier Partner, we’re here to help you create the perfect combination of strategy and implementation to ensure we achieve your goal. Get a free proposal today.

At Heroes of Digital, we handle everything of Google Ads campaigns from search and display ads to YouTube video ads, Google Shopping for products, and remarketing ads that target past visitors. Whatever your goals, we have the right type of ad to reach your audience.

Google Ads work when you create ads and choose keywords relevant to your business. When someone searches using those keywords or visits a site that matches your criteria, your ad can appear. You only pay when someone clicks your ad, making it a cost-effective way to drive traffic.

The great thing about Google Ads is it can cost as much or as little as you want, but that will impact your results.

Usually, Google Ads cost depends on factors like competition, the keywords you’re targeting, and your overall budget. You can set daily or monthly limits, and we ensure your spend is optimised to get the best results for your money.

The best way to track Google Ads covers the entire customer journey—from the first click to the final sale. End-to-end tracking shows exactly what’s working and helps optimize campaigns for high-quality leads and conversions—not just clicks and impressions.

If a Google Ads agency in Singapore doesn’t use click-to-sale tracking, you’re probably not going to get high-quality leads.

We start by understanding your business and goals, choosing the right ad types, and setting budgets. Then, we create engaging ads, select target keywords, and launch. From there, it’s all about ongoing monitoring and tweaking to improve results.

Can I use Google Ads in an e-commerce store?

Absolutely! Google Shopping ads are tailor-made for e-commerce. They showcase your products at the top of search results, complete with images, prices, and reviews—driving more sales for your store.

Google Ads drives targeted traffic to your site, generating more qualified leads and boosting sales. It works by connecting your business with people actively searching for what you offer. With precise targeting, ads can appear based on location, interests, or search behaviour—ensuring your budget is spent on reaching the right audience at the right time, increasing the chances of conversions and maximising ROI.

Yes! Google Ads is scalable, meaning you can start with a budget that suits you. It’s a great way to compete with bigger players by targeting local searches and specific audiences.

Running a Google Ads account can become costly if not managed properly. Google Ads can drive immediate traffic—but it requires ongoing investment to maintain those results, rather than just being a short-term-thing. Regular monitoring and optimisation help ensure that all of your budget is used effectively, delivering the best return possible.

Yes. Google Ads can drive traffic as soon as your campaign goes live, whereas SEO takes time to build up. If you’re looking for immediate visibility, Google Ads is the way to go.

Get started with Heroes of Digital and turn clicks into customers with targeted SEM

Are you seeing the full potential of your SEM campaigns? Our SEM services turn ad spend into quality leads and real revenue.

What we’ll do:

  • Drive more high-quality leads through targeted SEM ads
  • Boost your return on ad spend with optimised campaigns
  • Stay ahead of trends with data-backed strategies
  • Measure the true impact of your ad campaigns on sales

Ready to see better results? Reach out for a free SEM proposal and pricing plan.

Heroes of Digital really boosted our SEM campaign and maximised reach to our target audience.This resulted in a dramatic 3 fold increase in our online sales channel.

Mervin Sim

General Manager

View all deliverables in our Google Ads offering

FeaturesTier 1Tier 2Tier 3Tier 4Tier 5
Budget$1000 to
$2,499 per month
$2,500 to $19,999 per month$20,000 to $29,999 per month$30,000 to $79,999 per month $80,000 per month and above
Client retains admin access to the account
Complete google ads set up / restructure based on goals
Full keyword research and campaign strategy
Google Analytics 4 Set upIf neededIf neededIf neededIf neededIf needed
Conversion tracking set up to track email form submissions & other key events
Reporting Dashboard set up for realtime access to results
Continuous optimisation towards campaign objectives
Implementation of various bidding strategies to get lowest cost per click and maximum conversions
Ongoing negative keyword insertion to reduce budget wastage and irrelevant clicks
Offline tracking integration
Tracking of user behaviour on website / landing page to optimise conversions if applicable
Call tracking and recording for service monitoringOptional if neededOptional if neededOptional if neededOptional if neededOptional if needed
Campaign reviews and reportingMonthlyMonthlyMonthlyMonthlyMonthly
Dedicated account manager

Our certified digital marketing consultants will provide you with a risk-free marketing consultation, which includes:

Get a customised strategy to generate more leads and sales

Find out the 5 essential elements for digital marketing success

Find out what your competitors are doing and how to beat them