In the previous article, we touched on the key metrics to double your Facebook Ads ROI. In this article, we are going to cover all essential Facebook Ad specs info you need to know this year!
Facebook is a very vivid digital environment, and things tend to move and change fast. If your business relies on Facebook ads to thrive, you should know that these ads and their specs change pretty often.
Facebook keeps all marketers up and running by constantly updating the specs and sizes of existing videos and images and introducing new ad formats. However, there are still many of those with questions regarding Facebook ad specs:
Since Facebook is one of the most important advertising platforms of today, this complete guide will help you get ahead of your Facebook ad game in 2021.
Facebook marketing can benefit your business in many different ways. There are roughly more than 2.6 billion users worldwide. That’s 2.6 billion of potential prospects. When it comes to the importance of using Facebook marketing, here are a couple of good reasons:
With psychographic and competitor targeting, and a wide variety of ad formats, you can easily target the right audience and align your digital strategy with offline tactics.
Let’s look at some stats regarding Facebook usage in Singapore, one of the world’s most economically developed countries. The number of Facebook users in Singapore is expected to reach 5.1 million by 2025, and the country has 5.7 million people total, so you do the math.
Marketers know that Facebook ads are an essential part of their marketing and advertising campaigns. In fact, businesses spent $32.6 billion on Facebook ads in 2020 alone. However, it’s very easy to get confused when choosing between all the character requirements and image sizes.
With so many variables on the table, it’s hard to find the best way to optimize your Facebook ads for the various ad objectives and page spaces. Fortunately, this complete guide will inform you on how to prepare yourself to run a Facebook ad campaign by learning everything you need to know about Facebook ads, image sizes, dimensions, and different types of Facebook ads available.
Facebook Feed Ads
Every business is making an effort to get a fair share of space on a user’s Facebook Feed. It’s one of the most effective and direct ways to make a business stand out to users. Facebook Feed ads come in both video and image format and appear on both desktop and mobile.
With the long-standing rule regarding creatives with more than 20% text now removed from the equation, businesses no longer have to worry about being penalised for their advertising efforts.
When it comes to Facebook video ad specs, you should have mobile consumers on your mind when designing your ads. It’s the best recommendation that comes from Facebook officials themselves.
It’s important to have the right ad video specs to maximise compatibility on both mobile and desktop screens. It’s best to keep your videos short and no longer than 15 seconds or less.
One of the best ways to introduce your brand to a broader audience is to use Facebook Carousel Ads. This type of Facebook ad allows you to showcase your brand with multiple videos and images to give your audience a clear idea of what your brand offers.
Instead of creating multiple ads, you can use a single ad placement to combine multiple images and videos that consumers can scroll through.
Facebook Carousel Ads are the best for:
In addition, these ads are available on six different platforms for different ad types:
Facebook right column ads are simply perfect for businesses. They can do wonders for increasing cost per click(CPC) among other Facebook ad types. Despite their desktop-only format, they may appear in the other available areas of your website. They are great for expanding your reach to consumers who aren’t mobile and prefer desktop computers and devices.
Lasting only 5 to 15 seconds, Facebook in-stream video ads are much more than ordinary feed ads. According to some stats, this type of video ad can increase your on-target rate to nearly 90%, with a 70% completion view rate.
Facebook in-stream video ads are easy to get into, quick, and informative. If you’re trying to capture your consumers’ attention with small interactions, these videos are perfect for you.
Available for image and video, Facebook instant article ad format is an excellent way to combine interactive and quick-loading content via Facebook’s application. This type of ad allows you to load and display your Facebook ads up to 10 times faster than on any other standard mobile web.
Aside from raw speed, Instant Articles are designed for a mobile publishing format and allow brands to better interact with potential prospects.
Marketplace ads are available in both video and image formats and are simply ideal for driving more traffic to your websites. They allow you to target audiences that search for specific products in certain locations.
Facebook Marketplace is a vast network hub that you can use to market your products and services to your community. Target specific consumers by location with particular products.
Facebook is an excellent place to advertise your business to potential prospects, but you can use Facebook to reach consumers in other places, and the best way to do that is to use Facebook Audience Network ads.
These are native ads, meaning they work natively on interstitial ads and banners. If you want to make sure your images and videos appear on top-rated and most trusted publishers, Audience Network ads are your best option.
Many businesses struggle with low conversion rates because they didn’t make the most out of each user interaction on Facebook Messenger. The best way to fix this is to retarget and re-engage these users, and that is where Sponsored Messages come into play.
You can use sponsored message ads to retarget and increase both lead generation and conversion rates. The only downside is that you can only target users with ongoing conversations as this ad format turns off other placements.
Facebook Messenger ads are the ad format only available for image content. Since these apps only show on Facebook Messenger, it’s an excellent advertising tool for brands that need more exposure. This ad format allows brands to capture potential prospects’ attention by showing sponsored ads between conversations while scrolling through their Facebook Messenger Home.
If you need to make the most out of your ad placement, Facebook collection ads might just be the best way to do it. This Facebook Feed ad format can benefit your business by providing a highly visual browsing feature all within the ad placement.
This ad type allows the user to place a cover video or photo and can be made available on Collection ads too. It’s a perfect choice for exhibiting several products. However, the most significant advantage of this ad type is the link that leads users to an Instant Experience the moment they click on the full-screen version of the ad.
Here are a couple of tips and tricks to get ahead of your Facebook ad game.
Even though video captions are entirely optional, experts highly recommend that you use them, especially when it comes to your Facebook advertising. If you’re catering to your mobile consumers, you should know that mobile consumers prefer having the option to turn sound on or off. The majority of feed-based mobile video ads play loudly when users least expect it.
To avoid negative reactions, allow your consumers to opt in to sound. According to Facebook for Business, 80% of mobile consumers react negatively, both toward the advertiser and the platform, if video ads play sound loudly and unexpectedly.
Certain video ads don’t require sound to carry the message if the stories are correct and on point. Well-made captioned video ads can increase view time by up to 12%.
The best way to better understand how combinations of ad placements, formats, and objectives can work to your advantage is to do thorough research to gather valuable information on the best solution that will drive more traffic to your website and ensure the most customer engagement.
Consider creating a list of all available solutions and then narrowing it down to just a few, most effective solutions that directly match your advertising needs. Try running multiple ads using those solutions to see what happens. If you achieve maximum reach, you’ve found your perfect advertising solution.
There’s much more to running a successful Facebook ads campaign than putting together some infographics and flashy visuals. Your ads have to be on-point and speak directly to your target audience.
That requires thorough research of your demographic along with all the possibilities and options available on the platform you choose as your communication channel. Your advertising strategy needs to be on board with the business goal you’re trying to achieve by running Facebook ads.
Therefore, invest time, effort, and resources in creating intuitive and interactive content for your Facebook ads that will resonate with your consumers’ needs.
One of the starting points should be developing a working knowledge of everything regarding Facebook ads, their size, format, and everything else that goes with them. By doing so, you’re increasing your chances of making your advertising campaign stand out from the rest.
We were born to save SMEs from ineffective digital marketing. Most digital marketing agencies in Singapore lack the proper digital marketing expertise, and transparency. They take SMEs for a ride, over-promise them on results. The end result is unhappy clients wasting a lot of money and resources. We are here to save them.