Instagram marketing can be stressful without the right automation tools. If your business has more than one account, it becomes almost impossible to carry out everything without some help.
Instagram automation tools help you automate Instagram tasks like content posting, liking audience posts, and comments. You also get valuable insights and analytics about your posts that will help you determine which content works best for your target audience.
Furthermore, automation tools allow you to interact with customers from all your accounts from one dashboard. If you manage more than one Instagram account, you don’t have to shuffle between accounts.
With the thousands of Instagram tools out there, how do you determine the right ones to use? That’s what this post hopes to answer!
However, let's first talk about why businesses need automation tools.
Instead of spending all your time creating content, replying to mentions, and looking for hashtags, you can automate all those processes.
With scheduling, you can create content any time and schedule them for posting later. Once you automate your process, you don’t have to be online to post new content on your account. That can help you to free up time for other activities.
Instagram automation tools make your content creation process a lot easier. Some automation tools offer content curation or discovery features to help you with your content creation process.
Hootsuite is one of the most widely-used Instagram automation tools. It offers content creation, scheduling, image editing features, CRM, and analytics.
The best part about the tool is that you can create and post your content – images, videos, and stories – directly from your Hootsuite dashboard. You can use your Hootsuite from both your desktop and mobile.
The tool allows third-party integration and team management features. Apart from that, the dashboard is clean and intuitive.
Hootsuite offers a free limited plan with 4 paid plans ranging from $19 to $599 per month.
Additionally, all the paid plans have a 30-day trial period to test-run the features.
To create an account, you only need an email account.
For paid plans, you can either get a 30-day free trial or request for a demo, which allows you to get a feel of the platform before committing.
From your dashboard, you can create, schedule, and publish your posts and stories on your Instagram from your dashboard. The dashboard is straightforward to navigate.
You also get access to a content library to create and store posts, images, and stories for future purposes. With the image editing feature, you can edit pictures and create graphics for your posts and stories right from your dashboard.
The analytics features let you track and monitor your content performance across all your Instagram accounts.
Additionally, you can automate your Instagram account security with brand protection features.
Looking for a way to automate your CRM (Customer Relationship Management)? Panoramiq Multiview is perfect for you. With this tool, you can automate and monitor your likes, comments, tags, and mentions.
Panoramic is a Hootsuite app, and comes free for some Hootsuite plans. That also means that you use the app from your Hootsuite dashboard.
The app is priced at $7.99 but is free for Hootsuite Enterprise users.
Firstly, Panoramiq Multiview only works with an Instagram Business account. Before logging in, you must authorise Panoramiq Multiview to work with your Instagram account.
To get started, you have to add the app (buy/activate for Hootsuite’s enterprise users) to your Hootsuite dashboard. When you do that, click on the Log-in with a Facebook button to authorise the tool to access your account.
Once you’ve authorised access to your account (you can add multiple accounts), you can start using the tools.
Monitor and track the performance of your mentions, tags, likes, and comments with the Analytics feature.
With the Search feature, you can filter and choose the Instagram account you want to view its activity on your dashboard.
You can also filter the kind of activity you want to view. With the ‘Type’ option, you can choose the type of activity you want to see – Mentions or Comments or Photo tags.
The ‘Template’ lets you create reusable responses for different types of comments/mentions.
If you’re looking for a tool that can help you manage your messages, content scheduling, and posting together with analytics/reporting, AgoraPulse is an excellent choice.
This automation tool is a full-service social management tool.
You can use it for CRM; the AgoraPulse Inbox lets you manage and reply to your comments and messages from your dashboard. You can also create saved replies that can be assigned to different messages and comments.
The scheduling and publishing features allow you to create Instagram posts, stories anytime you want and schedule them for publishing later.
There is also a scheduling view to help you visualise all your scheduled posts in a calendar view.
Analytics feature allows you to track your marketing progress and your content performance while the listening features help you to get valuable trends and insights in your industry.
AgoraPulse offers a free limited plan and 3 paid plans (from $79 to $159 per month) with a 30-day trial to test the features before signing up fully.
To get started, you need to open an account with AgoraPulse. Decide if you want to go for a paid plan or the free plan.
The AgoraPulse dashboard is clean and straightforward to use.
From there, you can manage your messages, comments. The Agorapulse’s unified social inbox lets you reply, review, and manage all your comments.
The publish icon allows you to create content and then schedule it or post it right away. You can post directly from your dashboard to your Instagram feed and stories.
On the other hand, the analytics find trends in your content performance and recommend actionable insights to improve your performance.
SocialPilot is an excellent Instagram automation tool for small-sized businesses as well as big teams. You can manage over 100 Instagram profiles with one account; it supports publishing, insights, analytics, and team collaboration.
With the tools, you can also discover Instagram-worthy content. This feature is handy when you’re running out of ideas on what to post.
There is also a social inbox for you to access and manage messages from your dashboard.
The tool also supports Canva integration. You can create great graphics directly from your dashboard without having to leave the platform.
The platform offers 4 paid plans. There is no free plan. However, you get a 14-day free trial. No credit card information is required for signing up.
You can start with the free 14-day plan or request a demo (for the enterprise plan).
From “account” on your dashboard, you can connect your Instagram account (s) and start with your automation process. You can also view your posting history and daily usage chart from your dashboard.
The calendar view also makes it easier for you to view your content in a streamlined manner.
Ingramer is an Instagram automation and growth tool. With this tool, you can schedule content to be published at the best time on Instagram.
The Ingramer tool makes it easy for you to send bulk direct messages and follow/unfollow people. You can also schedule posts, find the right hashtags and comment on your audience’s posts.
It also offers a filtering option that can help you find new audiences close to your target audience and connect with them.
The Ingram pricing is divided into the subscription periods and the features you chose: Promo, Direct, Scheduled Posting, and Hashtag Generator.
The subscription plan is divided into 2 weeks, 1 month or 3 month.
Before you create an account, decide on the features you’ll need for your business.
After you create your account, you’re good to go!
From your dashboard, you can follow/unfollow people. The bulk scheduling feature makes it easier for you to send messages to several people at once.
Useful features includes the hashtag generator, which helps you generate relevant hashtags for your post, and the targeting filter, which uses hyper accurate targeting to reach out to people who are more likely to be interested in your content.
Before deciding on which Instagram automation tools to use, make sure it can handle your marketing needs. Also, remember to check if it's within your budget. Apart from that, you should also consider the ease of use and customer support.
All the Instagram automation tools we have reviewed in this article are top-rated and can take your marketing to the next level.
However, automation tools are just one way to make your business Instagram marketing easier. Engaging a top-notch social media agency like Heroes of Digital is another way!
Heroes of Digital offers social media marketing services to bring better results at an affordable cost. Want to find out more? Check out our client reviews and case studies, or sign up for a free digital marketing consultation today!
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