Instagram is a predominantly visual platform. If you want to get results from your marketing, your images and videos should be up to standard. Although Instagram has in-built editing tools, those tools won’t cut it every time. You need to be ready to use professional photo and video editing tools for Instagram marketing. Rather than employing professionals every time, with these tools, you can do the editing yourself.
The best part is that most tools are free or affordable and they make advanced editing features easy for you to use.
This article will cover the best photo and video editing tools for your marketing. Before that however, let's first talk about what these tools can do for your marketing.
Contents
If you’re looking for a way to add your brand name onto photos and videos, editing tools can help with that. With Instagram photo and video editing tools, you can easily add texts, emojis, stickers, or logos.
Before the availability of these tools, getting customised graphics and edited images requires the services of a professional which costs money and time.
However, that's all in the past. With these tools, you can create captivating graphics and videos in minutes. The best part is most tools are free to use.
The Adobe lightroom is a cloud-based photography service that gives you what you need to create, edit, store, organize, and store your photos. You can use the app on all devices – mobile and desktop.
The platform also offers tutorials and community inspiration to learn from other people’s edits in your discovery feed.
Prices range from $11 to $22 per month.
To start using Adobe Lightroom, you need to open an account or buy the app. Adobe offers free trials for all plans. However, you need your credit card details to access it. You can try out the features for 7 days to determine if you’d want to continue.
The advanced photo editing features can help you perfect your photos. With these tools, you can select and edit only a part of the picture instead of everything. With the Profiles and Presets tools, you can save your favourite settings and filters for use when you need them.
Your picture is automatically saved to the cloud. If you didn’t finish an edit and can’t find it on your device, you can easily retrieve it online.
SnapSeed is owned by Google and has consistently been in the top-rated photo editing apps on Google and App play stores.
The photo editing app offers a wide selection of editing tools. You can carry out many editing processes, including selective editing, crop and rotate, filters, and special effects, among others.
It is free on both the Google Playstore and the App Store.
You only need to download the Snapseed app from either the Google Playstore or the App Store to get started.
Snapseed offers essential editing tools like Crop and Rotate. The filter and special effects allow you to play around with light and color to change the look and effect of your image.
Social sharing allows you to send edited photos directly to your social profile.
The VSCO photo and video editing tool has an in-built camera equipped with advanced controls. You can take your picture and edit without having to leave your app.
The advanced editing studio also allows you to edit your photos and videos to your desire.
With its weekly challenges, VSCO hashtags, VSCO girl memes, VSCO is more than just a photo and video editing tool; it’s a community.
VSCO is free on both the Google Play store and the App Store.
To start using your VSCO editing tool, download the app from the Google Play Store (Android users) or the App Store (iOS users).
The in-built camera comes with advanced controls like Lighting and Saturation control, allowing you to take enhanced pictures.
The tool also comes with many filters to use on your pictures. The best part is that you can download this filter on Adobe Lightroom and get the same results.
Another great feature is the access to its creative community. You can use search and get inspiration from people’s edits on the app. Alternatively, you can simply search for the hashtag #VSCO on Instagram.
Layout is owned by Instagram – it is a photo-taking and editing tool and aimed at creating great collage for sharing on Instagram.
With Layout, you can create a collage for up to nine photos. The best part is that you can edit with Instagram filter tools on this app. Besides that, this tool also supports sharing directly to Instagram. No need to leave the app before you share your edited photos to Instagram.
Layout is free on both the Google Play Store and the App Store.
To start using the app, download it from the Google Play Store or the App Store.
You can start by editing photos by using the filters from Instagram.
As for creating collages, begin by selecting the images you’d like to appear in your collages.
You can then personalise your layouts and collages using the several editing tools available.
Boomerang is another photo and video editing app from Instagram. The app is designed to make captivating videos or add a looping effect to your image.
The app is an easy way to create fun and engaging short Instagram videos. You upload all your Boomerang videos and photos directly on Instagram.
Boomerang is free on Google Play and App Store
The app is easy to use; no sign-up or log-in is required. And it has only one button. Find something that is moving and tap that button once to create a Boomerang.
From the app, you can also share your videos on Instagram and Facebook.
The above photo and video editing tools make creating and editing high-quality images and videos for Instagram more manageable.
Remember, you can use 2 or more tools together. For example, you can use Layout to create Collages, Boomerang to create short creative videos and VScO to edit your videos.
Heroes of Digital has helped many clients manage social media accounts and design eye-catching visuals for Instagram marketing.
If you are looking for a reasonably-priced social media management agency in Singapore, look no further! Get a free digital marketing consultation today.
The Best SEO Agency Singapore 2023 – What Makes A Top SEO Agency
23 Digital Marketing Struggles We Can All Relate To
Digital Marketing Round-Up: Top News in March 2023
PHMC Digital Marketing Guidelines for Medical Practices 2024
Digital Marketing Round-Up: Top News in Feb 2023
