The Best Social Media Scheduling Tools to Save Time

Managing your social media accounts can be quite tasking and time-consuming. To maintain your presence on your socials, you must create relevant content and post regularly.

Besides that, you should engage with your customer/audience regularly – reply to messages, comment/like posts.

Also, each social media platform has times when your audience is most active. If you want to get the maximum engagement on your posts, they should be scheduled for those periods.

How can you manage all these tasks without getting overwhelmed?

Social media scheduling tools!

No-one expects you to manage all your social media activities yourself. Moreover, it is almost an impossible feat to be online every time to post. And if you somehow manage that, it may become an inefficient use of your time.

This is where scheduling tools come in handy for you.

What are social media scheduling tools?

Scheduling tools are automation tools that help you schedule your social media posts ahead of time. With a social media scheduling tool, you can create multiple posts together at once. You can then save and schedule them to go live at specific periods in the week.

That way, you can manage your account better and free up time to create new content. Besides, most social media scheduling tools are loaded with features like team collaboration and analytics/reporting.

All these features are designed to help you manage your social media accounts efficiently and save time.

Why Should You Schedule Your Social Media Posts?

Create a cohesive aesthetic for your account

Scheduled posts help you create a consistent routine and form an aesthetic for your account.

Over time, you’d create a pattern of posts on your social media – a cohesive aesthetic. With scheduled posts, you can create an artistic effect with the way your posts appear on your page.

You can play around with the colours/patterns that appear on your pages. Scheduling your posts makes it easy to create this aesthetic effect on your page.

Save time

Scheduling posts ahead of time can free up time for you to focus on other business activities.

Now you can create content at the most convenient time and simply schedule it to post at the right time. With that, you can avoid worrying about manual posting.

You can decide to use that time to dive into analytics and create new strategies for your social media marketing. You can also spend more time engaging with your customers.

Improve customer engagement

Scheduling your posts can also improve your customer engagement. Not only does it create more time for you to reply to your message, it can also help achieve a sort of balanced pattern for your posts.

Let’s say you post motivational quotes every Monday, product pictures on Tuesdays, and funny memes on Fridays.

Your audience will know what type of post to expect and when to expect it. It gives them something to look forward to and you can drive up your engagement with that.

Plan campaigns easily

With scheduled posts, it is easier to plan and manage your marketing campaigns. When you put effort into planning and scheduling your post, you can be intentional about your post.

You can determine the relevant content to post and the best time to post. That way, it is easy to stick to your content strategy and measure your results.

Get downtime

You also get some free time. When all your posts are planned and scheduled ahead, you can take some time off because your social media posts are covered.

No moment of panic rush during your time off because you need to post content. You can use this free time to relax and come up with more creative ideas for your post.

Never run out of what to post

With scheduled posts, you’ll never run out of what to post. Because you’ve scheduled your posts, you know where the holes are in your schedules already.

You can plan around and create a variety of content from old posts to fill in that space.

Are Scheduling Tools Worth Your Money and Time?

At this point, you understand the need to schedule your posts. But are social media scheduling tools worth your money and time? Why should you use a social media scheduling tool?

1. Better CRM (Customer Relationship Management)

Most social media scheduling tools offer your customer relationship management feature. With this feature, you can reply to all messages across all your profiles from a single dashboard.

You can quickly reply to your messages without having to switch between profiles. Additionally, you can manage and track your conversation efficiently because they are in one place.

2. Manage multiple social media accounts

With your scheduling tool, you can manage all your social media accounts from one place. Most businesses rely on several channels and profiles for their marketing. It can be quite tasking to shuffle between these several profiles.

A social media scheduling tool can save you all that stress. It put all your social profiles information together in a spot, including your messages. So, you can schedule your posts, reply to your messages, and all your accounts from your dashboard.

3. Analytics/Reporting tools

Most scheduling tools are loaded with advanced analytic and reporting tools to help you track your performance. From your dashboard, you can follow and measure the progress of your marketing strategies.

Some tools offer listening tools to help you understand your customers and competitors better. These listening tools let you see how your customers/competitors respond to new trends and development in your industry.

4. Simplifies your content management process

The content library and social media calendar are tools that help you manage and simplify your content management process.

On most scheduling tools, you can create and save variations of content. Others have features to help you create variations of the same content for your different profiles.

What To Look For When Choosing a Scheduling Tool

To decide if a social media scheduling tool is perfect for you, you must be sure it can handle your needs. Here are the key factors to consider when choosing a scheduling tool:

  • Social media channels: Check if the scheduling tools support your social media integrations.
  • Posting Schedule: How many posts can you queue and post per day. Ensure the number of posts you can schedule is enough for you.
  • Analytics/Reporting: Do you need analytics and reporting tools? How advanced should the analytic tool be? Make sure the social media scheduling tool can handle your analytics needs if you are particular about that.
  • Team Collaboration: Do you require a team collaboration feature? How many users for your account?
  • Pricing: Do you want a free or paid plan? What is your budget? Can the social media scheduling tool cover your social media needs for your budget?

Before you settle on a scheduling tool, you should be sure it fits your needs. And to do that, you have to review the different scheduling tools.
To make that easier for you, we have reviewed several tools and created a list of the best social media scheduling tools for you.

Best Social Media Scheduling Tools

1. Sprout Social

social media scheduling tools

Sprout Social’s social media management tool is one-in-all scheduling and posting tool. It offers content scheduling and publishing with advanced analytics and social listening features.

The interface is clean, intuitive, and clean to use. You can easily use the content calendar to plan, schedule, and add notes about your activities during the week.

The social media tool is designed for agencies and businesses of all sizes to help them get the best social media results. The analytics and reporting feature is also pretty straightforward. The reports are easy to understand even if you are not well versed in social media.


Sprout social offers 3 pricing plans starting from $99 per user monthly.

  • Standard: The standard plan is priced at $99 monthly. With the standard plan, you can connect only 5 social media profiles.
  • Professional: The professional plan is priced at $149 monthly. You can integrate 10 social profiles into your account.
  • Advanced: This is the highest pricing tier, and it is priced at $249 monthly. The advanced plan offers integration with 10 social profiles, access to all the professional features and other features.

There is currently no free plan on Sprout Social. However, the platform offers a 30 days free trial period for you to test run the tool.

How to Use Sprout Social

To get started with a free trial, you’ll need to create an account. This process is simple, straightforward, and doesn’t require your credit card details.

After signing up, you only need to connect your social profiles to start using the features.

For now, the platform supports Twitter, Facebook, Instagram, LinkedIn, and Google+. It also integrates with Google Analytics, Bitly, Zendesk, UserVoice, and Feedly.

Pros & Cons


  • Team collaboration tools
  • An interactive and collaborative content calendar
  • Social listening features
  • Integration to support tools like Zendesk and UserVoice for Support teams.


  • The pricing is expensive. Small business owners and entrepreneur find this scheduling tool quite expensive for their needs
  • You can connect a limited number of social profiles (10 at most)


  • Scheduling Capabilities: 4/5
  • Social Media Management Tools: 4/5
  • Reporting/Analytics: 4.5/5


social media scheduling tools from

Here is a scheduling tool designed especially for visual platforms like Instagram, Tiktok, and Pinterest. Later is a visual social marketing platform that makes it easier to plan and schedule posts, videos, and Instagram stories.

The tool can be used by businesses of any size to manage and grow their social profile, especially on Instagram. With the automatic Instagram scheduling tool, you can schedule content directly to your Instagram page and story.

With the conversation management tool, you can respond to all your comments and messages from your dashboard.


Later offers a free plan with 3 paid plans. Besides that, you can customise your plan to meet your social media needs.

  • The starter plan is at $12.50 monthly billed yearly or $15 per month.
  • The Growth plan is at $20.83 monthly billed yearly or at $25 per month.
  • The Advanced plan is $33.33 monthly billed yearly or at $40 per month.

How to get started

Creating and setting up your account is easy; you only need your email to sign up and can upgrade your plan at any point.

Connect your social profiles to get started. The tool asks some questions during the integration process to properly set up your account.

When you are all set up, your dashboard should look like this:

social media scheduling tool from

Pros & Cons


  • Informational emails from Later that help you stay up to date about new Instagram trends.
  • The platform is straightforward to use.
  • The Media library and Collect Media make it easy to upload visuals and schedule Instagram and TikTok posts.
  • The Suggest Hashtags feature helps to develop great hashtags that can help you extend your post’s reach.
  • The Scheduling post feature is top-notch. The preview function lets you see all your upcoming posts at a glance. You can also change the time for scheduled posts by moving them around on the Calendar.


  • The tool is designed mainly for businesses that are focused on Instagram, TikTok, or Pinterest marketing. It is less practical for other channels like Twitter and Facebook.
  • You can’t post to LinkedIn or other social profiles apart from Facebook, Pinterest, Twitter, and Instagram.


  • Scheduling Capabilities: 4/5
  • Social Media Management Tools: 5/5
  • Reporting/Analytics: 3/5

3. CoSchedule

social media marketing tool from coschedule

CoSchedule is an editorial and marketing calendar that integrates with WordPress, Google Calendar, social media, analytics. It is not only meant for social media management; you can also use it to handle other parts of your marketing and projects.

Apart from that, the collaborative editorial Calendar makes it easy for you to manage your team and collaborate on projects.

Furthermore, the free headline analyser tool can help you craft creative and attention-grabbing headlines for your posts.

With the CoSchedule marketing suite tools, you can schedule content for both your blog and social profile from one place. You can also manage your paid ads campaign from your dashboard.


CoSchedule offers a 14-day free trial for both their marketing calendar and marketing suite feature.

  • Marketing Calendar: The marketing calendar is billed at $29 monthly per annum or $39 monthly.
  • Marketing Suite: Customised to suit your needs. You can get plans for as low as $15 with review and referral discounts.

How to Get Started

To get started with a marketing calendar, all you need to do is create an account. However, it is a bit different for the marketing suite.

The platform requires you to provide a work email and your website URL to start using the marketing suite tools.

After you have created an account, you get access to your dashboard.

how co-schedule dashboard looks like

You can plan all your activities, including your posting schedule, with the calendar tool. The calendar is quite flexible. If you want to change the schedule, you can simply drag/drop the calendar event.

coschedule calendar

Pros & Cons


  • It organises all your marketing in one place
  • It is a great collaboration tool for teams to work on projects.
  • The pricing is quite affordable.
  • With its WordPress Integration, you can plan your blogs and social media in one place.


  • There is no bulk scheduling
  • The interface is not user-friendly. It is a bit stressful to switch between tabs
  • You can’t schedule directly to post on WordPress and Instagram.


  • Scheduling Capabilities: 3/5
  • Social Media Management Tools: 4/5
  • Reporting/Analytics: 3/5

4. Buffer

social media scheduling tool buffer

Buffer is a simple yet comprehensive social media management tool. It offers you scheduling, publishing, analytics, and engagement features.

On Buffer, you can schedule and publish directly to Instagram stories. With its Analyse tool, you can easily measure your social media performance, gain insights and even get recommendations from the platform.

One of its outstanding features is Pablo – an easy-to-use graphic creation tool. With Pablo, you can easily create graphics for your social media posts without leaving the platform.

Buffer’s clean and straightforward interface makes it one of the easiest social media management tools for your scheduling.


Buffer offers 3 pricing plans and a free version of their tool.

  • Free Forever: With the free forever tool, you can integrate 3 social media channels with 10 scheduled posts monthly.
  • Pro: The Pro plan allows you to connect 8 social channels and 100 scheduled posts monthly at $15 monthly.
  • Premium: With the premium plan, you can connect 8 profiles and 2 users at $65 monthly.
  • Business: This is designed for teams, and you can connect up to 6 users and 25 social profiles. It is billed at $99 monthly.

There is a free 14-day trial on each of the paid plans.

How to Get Started

It is super easy to create an account on Buffer. You can decide to start with the free plan if it can handle your social media scheduling needs. Or you can opt-in for the free trial period on the paid plans to check out the features.

After signing up, you have to connect your social profile to start using the scheduling tool. Buffer supports Twitter, LinkedIn, Facebook, Instagram, and Pinterest.

buffer social media scheduling tool

You can plan and schedule posts for all your profiles from your dashboard. The CRM Buffer Reply allows you to reply to all your messages from your dashboard.

buffer reply tool

Pros & Cons


  • Simple and easy-to-use interface
  • You can create amazing graphics in few minutes with Pablo
  • Free plan and affordable pricing.


  • There are no content library or content cloud integration features
  • With Buffer, you can’t draft a single post for multiple channels.


  • Scheduling Capabilities: 4/5
  • Social Media Management Tools: 4/5
  • Reporting/Analytics: 4/5

5. Hootsuite

social media scheduling tool hootsuite

With over 18 million users worldwide, Hootsuite is one of the most widely used social media management tools. It is focused on Enterprise and Small to Medium businesses.

It offers team management, collaboration functions, and third-party integration. With Hootsuite, you can schedule and publish content across all your social media channels.

With an intuitive and clean interface, all its features are pretty easy to use. Besides, the Hootsuite academy offers certifications in different areas of social media marketing.


Hootsuite offers a free limited plan with access to 3 social profiles, 1 user, and 30 scheduled posts monthly.

Additionally, all the paid plans have a 30-day trial period to test-run the features.

How to Get Started

Creating a Hootsuite account is relatively easy. You only need an email account. Alternatively, you can sign up with a social media profile.

Creating a hootsuite account

The dashboard and other features are pretty easy to use and understand. From your dashboard, you can control, create, schedule, and publish content across your profile. You can also reply and send messages to your customers.

hootsuite dashboard

Pros & Cons


  • The content library helps you build a limitless number of branded content for your posts.
  • The Content recommendation and curation features can help you generate content ideas.
  • Hootsuite offers a lot of third party integration (up to 150)


  • No option to post directly to Instagram and Facebook stories
  • The dashboard can become too clustered sometimes.
  • Some of the plans are a bit pricey.


  • Scheduling capabilities: 3.5/5
  • Social media management tools: 4/5
  • Reporting/ analytics: 4/5

6. TweetDeck

social media scheduling tool tweetdeck

Tweetdeck is the social management tool for Twitter only. The scheduling tool was acquired by Twitter and integrated into their interface in 2011.

The tool allows you to create and schedule tweets that get published even if you are not online at that time. You can also edit a tweet before it gets published.

You can manage all your Twitter activities from a single dashboard. The tool also makes it possible to manage multiple accounts at once.

From your dashboard, you can get a visual timeline of all your scheduled tweets. Besides that, you can add images, videos, and GIFs to your tweets with TweetDeck.


TweetDeck is free.

How to Use TweetDeck

You create a TweetDeck account with your Twitter account. It shows all your activities on a single dashboard like this:

tweetdeck dashboard

From your dashboard, you can view your notifications, messages, and trending topics. The scheduling feature is limited, but you can schedule posts and monitor your social engagement.

Pros & Cons


  • Allows you to create a separate column of users.
  • The tool is free
  • The dashboard gives you a detailed view of all your activities together in a place.
  • You can customise your dashboard.


  • TweetDeck is limited to only Twitter.
  • It has limited scheduling features.


  • Scheduling Capabilities: 3.5/5
  • Social Media Management Tools: 4/5
  • Reporting/Analytics: 4/5

7. Feedly

social media scheduling tool feedly

Feedly is a feed reader that curates relevant information around the web based on your priority topics and keywords. It uses an AI research assistant, Leo, to help you follow and collect news, trends, and competitors.

The tool can save you all the time you spend reading through several irrelevant materials online. Once you have prioritised your keywords, Leo continues to read articles in your feed to look for relevant materials – blog posts and social media posts. It then stores all suitable material in your feed.


Feedly offers a free plan and 4 paid plans. There is a free trial period for all its paid plans.

  • Pro: At $6/month billed annually, the pro plan allows you to get feeds from up to 1000 sources with power search. You can share with LinkedIn, Buffer, Zapier, and Hootsuite. You also save your feeds to OneNote, Evernote, and Pocket.
  • Pro+: The Pro+ plan is billed at $8 monthly billed annually in the first year and $12/monthly afterwards. The plan supports up to 2500 news sources, including Google NewsFeed and Twitter Feed.
  • Business: The business plan is billed at $18/month billed once annually. The plan supports up to 5000 new sources with a team news feed and board option. It also integrates with Slack and Microsoft teams.
  • Enterprise: Designed for large enterprise teams, the price is customised. The enterprise plan can support up to 7000 news sources with a newsletter customisation option.

How to Use Feedly

To create an account on Feedly, you can sign with your Google account. Alternatively, you can use your iCloud, Microsoft, Twitter, or Facebook profile.

creating a feedly account

After creating your account, your dashboard will look like this:

feedly dashboard

You can use the create a feed button to generate a list around your keywords or topics. Connect your feeds from your newsletter, websites, Twitter, and Reddit feed. You can then ask Leo to read all articles and collect the most insightful ones in your Priority tab.

feedly priority tab

Leo also allows you to mute irrelevant information and remove repetitive news from your feed.

Pros & Cons


  • The tool is straightforward to use.
  • Helps to free up time to focus on other things.
  • Clean and simple interface


  • The filtering and tagging tools are not very advanced for some content filtering processes.
  • Limited news feed source.


  • Scheduling Capabilities: 0/5
  • Social Media Management Tools: 3/5
  • Reporting/Analytics: 0/5

8. Plannable

social media scheduling tool plannable

Plannable is a collaborative end-to-end workflow social media management tool. The tool was designed to help teams collaborate and plan social media posts together.

The commenting and approval system makes it easy to get clients/supervisors’ approval faster. Team members can comment and go back and forth on scheduled posts.

Rather than waiting for approval before scheduling posts, users can schedule the post while waiting for their client’s approval.


Plannable offers a free plan and 3 paid plans. All the paid plans offer a free trial period. And no credit card information is required to sign up.

  • The starter plan is at $33 monthly billed annually or at $39 per month.
  • The premium plan is at $83 monthly billed annually or $99 per month.
  • The Enterprise plan is customisable based on your needs.

How to Get Started

To start using Plannable, you need to create an account. You can do that by signing up with your Google or Facebook profiles.

You can create, plan, schedule, and approve your posts from your dashboard. The platform is straightforward and easy to use. Your team can add their comments besides each post, as shown below. To approve a post, you only need to click on the approval mark beside the post.

plannable dashboard

Pros & Cons


  • Makes the approval process easier and faster
  • Top-notch team collaboration tool
  • The Multiple View feature allows you to view your Calendar schedule, list, feed, and Grid form.


  • No analytics/reporting tool
  • No customer engagement feature to reply to messages
  • You can repost content directly from one channel to another without having to recompose.


  • Scheduling Capabilities: 5/5
  • Social Media Management Tools: 3/5
  • Reporting/Analytics: 0/5

9. Meet Edgar

social media scheduling tool meet edgar

Meet Edgar is an automated social media tool designed for entrepreneurs and creators. The social management tool is Edgar, and the name of the platform is Meet Edgar.

Edgar offers you unlimited scheduling and flexible automation options. The platform is clean with a simple and intuitive user interface. Everything you need to do is on the dashboard.

What stands out from using this tool is the content management tools. You can queue as many posts as you want without much involvement on your part.

The evergreen posting feature ensures that your queue is never empty. If the tool runs out of what to post, it creates variations of older posts and starts reposting them.


Meet Edgar offers 2 pricing plans starting at $19 per month.

  • Edgar Lite: Edgar Lite is priced at $19 monthly. It gives you access to add 3 social media accounts with unlimited scheduling. This plan is designed for beginners and side hustlers who can’t afford the $49 monthly plan.
  • Edgar: At $49 monthly, this plan gives you access to connect 25 social profiles. You get unlimited scheduling and content categories with 1000 weekly automation.

The two plans offer a 7-day free trial period.

How to Use the Tool

To get started, you’ll need to create an account by signing up.

Edgar supports Facebook pages/groups, Instagram feeds and stories, Twitter, Pinterest, LinkedIn, and LinkedIn Company pages.

connecting social media accounts to meet edgar

From the dashboard, you can manage all your social profiles and your content library and categories.

Pros & Cons


  • Clean and easy-to-use interface
  • The tool is affordable.
  • Content categories and evergreen
  • Unlimited scheduling
  • It suggests the best posting time


  • No in-depth analytics and reporting features
  • Social listening tools are unavailable
  • No in-app inbox to reply to messages for faster engagement.


  • Scheduling Capabilities: 5/5
  • Social Media Management Tools: 3/5
  • Reporting/Analytics: 2/5

10. Post Planner

social media scheduling tool post planner

Post Planner is designed to help improve and increase your social engagement tool. It is designed to do 3 things:

  1. Help you find high-quality content
  2. Plan the perfect publishing calendar for you
  3. Help you post consistently.

The platform has features that can help you find content with a proven track record of engaging people.

The Find Content tool helps you find top engaging content in your industry with access to post them on your page. Furthermore, the tool uses a 5-star scoring system to rate articles/posts most relevant and engaging.

Apart from that, the Canva integration to the Create Post page is an outstanding feature. You can create compelling graphics for your posts in a matter of minutes. However, this is only available to users on the Solo plan and above.


Post Planner has 4 paid plans starting at $4/monthly. There is also a free plan available.

  • Starter: The Starter plan is at $4 monthly billed annually. With the starter plan, you can connect 1 user, 3 social profiles with 300 scheduled posts monthly and 12 posts/profile/day.
  • Solo: The Solo plan is at $12/monthly billed annually or $16 per month. Users can connect 1 user with 10 social profiles. They also have access to 1000 scheduled posts, 12 posts/profile/day and the Canva design tool.
  • Business: The business plan is at $24/monthly or $32 per month. For the Business plan, you can connect 4 users and 25 social profiles. The business plan offers access to 5000 scheduled posts with 24 posts/profile/day.
  • Venture: The venture plan is billed at $59/monthly annually or $79 per month. It offers access to 8 users and 50 social profiles. With the business plan, you can schedule up to 10000 posts per month and 24 posts/profile/day.

How to Use Post Planner

To sign up on Post Planner, you only need your work email. At the moment, there are no free trials for the paid plans. However, you can sign up for the free version and upgrade later. The only problem is that the free plan is limited.

After signing up, your dashboard will look like this:

post planner dashboard

From your dashboard, you can create a new post, find top relevant posts in your industry. You also get status ideas and motivational quotes on your dashboard.

The Plan Icon will take you to the content calendar. There you can view and change your schedule. To schedule a popular post directly from your dashboard, click on the post.

The platform will automatically create a new post for you like this:new post on post planner

From here, you can add anything you want to the post before scheduling.

To integrate your social profiles, click on Settings, and activate your profile.

Pros & Cons


  • The platform is simple to use.
  • The Find content and rescheduling features make sure you never run out of what to post.
  • You can upload and save media to your library.
  • The Find Content also helps you rate relevant content with a 5-star rating.


  • The social profiles are limited to only LinkedIn, Twitter, Facebook, and Instagram.
  • No engagement tool to reply to messages on the platform


  • Scheduling Capabilities: 5/5
  • Social Media Management Tools: 3/5
  • Reporting/Analytics: 2/5


Social media management can be a lot of work, but with social media scheduling tools, it is much easier.

Social media scheduling tools help you solve the problem of when to post and what to post. Moreover, you get the flexibility to create posts in a large volume when you are free. With the different scheduling features, you can schedule your posts for the best times, even if you are not online!

Most tools offer you reporting and analytics features that help you track the performance of your content. With that, you can determine the success of your content strategy and where to improve.

Don’t forget the purpose of social media scheduling tools is to help you make your content process easier. Take full advantage of that.

Evaluate your needs and go for the best plan that fits!

Interested to find out how else you can improve your social media strategy? Heroes of Digital is the top social media agency in Singapore. With more than 600 clients under our belt and half a decade of experience, we are the go-to Singapore social media marketing agency.

Get your free social media marketing consultation with us today!

Xavier Tan
Xavier is the Co-Founder of Heroes of Digital. He started social media marketing and SEM long before it became popular in Singapore. His passion is in helping businesses grow through effective lead generation. He has overseen campaigns for Amara Hotel, NTU, Marina Bay, L'Oreal, and 100+ SMEs.

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