One downside of Instagram is that it doesn’t support clickable links on posts. The only place you can add a clickable link is your Bio.
However, Instagram's original link in bio has restrictions. For starters, you can only add one link in your bio at a time. That means that you cannot add a link to 2 pages at once.
As a marketer, one of the things that worry you during a marketing campaign is finding your way around the one bio link rule. That means you have to change your link in bio every time you start another campaign.
For eCommerce stores or brands that sell a product/service, it is also quite restricting. If you’re running more than one special sale or just launch new products, you are unable to add links directly to these pages.
This is where Instagram bio link tools come in. These tools can help you link to more pages with ease.
Suppose you just launched 4 new products and you’d like to add clickable links to all four product pages and your homepage. With the help of Instagram bio link tools, you have a way to beat that one clickable link in bio rule.
As a business, you should be able to link to several pages at once. That’s because the different web pages will address different audiences.
Sometimes, your brand may even have more than one website to address different audiences. For better conversion, you need to be able to direct your customers to the right website. You need more than one bio link to do that.
For brands with several marketing campaigns, the one bio link rule can be restricting. At the start of a new campaign, you have to change the link. Customers interested in the former campaign are unable to get access to the information. That can lead to a decrease in conversion rate.
With bio link tools, you can beat that rule, you only need to add a main link to your profile.
For example, Linkin.bio later allows you to add a link in your bio that leads to a landing page. That landing page is a recreation of your Instagram post feed. From there, your audience can go through feed recreation and click on any link you’ve added to a post.
Most Instagram bio link tools offer features to measure links performance. With the analytics feature, you can then decide which links work best and links that need improvement.
Most of these tools also offer the option to retarget your visitor based on your analytics so you can retarget your web visitors that didn't convert.
The Linkin.bio feature by Later allows you to add multiple links by recreating your Instagram feed on your landing page. It works by letting you assign an unlimited number of links to your feed posts and one single link in your bio.
When people click on your bio link, it directs them to a landing page where they see a recreation of your Instagram feed. Then, they’ll be able to click on the link that you’ve inserted in a post.
With this tool, you can directly link feed posts and not worry about changing your bio link.
Later also allows you to schedule links. With this feature, you can create as many links as you want at time. After creating a link, you simply just drag it over to the date you want it published to schedule the link.
Later offers a free plan with 3 paid plans between $12.50 to $33.33 per month. Besides that, you can customise your plan to meet your social media needs.
You can use the Linkin.bio feature on all plans.
To use Linkin.bio, you must have a Later account. From your dashboard, the Linkin.bio feature is the last Icon.
Click on Linkin.bio to set up your main bio link. To do that, you need your website URL. Add your website URL and create your personalised bio link.
After that, you can select and add unique links to your feed post. When you’re all set up, you can view your Linkin.bio page. From there, you can customise your page layout, connect your Shopify store, embed a Linkin.bio Gallery.
With the advanced features, you can track your links with Google Analytics. When your links are clicked, the tags are sent to Google Analytics and are tracked.
With Shorby, you can add multiple links, customise your landing and do so much more. The SmartPages features allow you to create a custom page filled with links to your websites. After creating a Smart page, you’ll get a link to add to your bio.
The best part is that you can customise your page by adding GIFs, short videos, and animation.
The tool also offers tracking pixels to help you retarget your customers. The analytics features enable you to track the performance of your links. With it, you can view the link that gets the most clicks.
Shorby offers 3 paid plans, from $15 per month to $99 per month, with a 5-day trial period.
To get started, sign up on the website. You get a 5-day trial period to test the features before committing. From the dashboard, you can create a new smart page, short link, or messenger links.
You can customise your smart page by adding pictures, videos, and GIF.
You can also use the analytics feature to get a breakdown of how your links are performing and use the retargeting feature to retarget site visitors.
The Milkshake app works by letting you build an Insta website on your device. Your link in bio is this website you’ve created on the app.
Its Insta website is designed for mobile Instagram browsers. Your followers can browse through your content the same way they do on Instagram. Clicking on the milkshake link in your bio will take them to this page.
The app is free on both the Google Play store and the App Store.
You need to download the app from either the Google Play Store and App Store to get started. From the app, you can customise your pages using suitable themes. There are template themes available.
The customised link is what you’ll add as your bio link. That link directs your followers to the page you created with the Milkshake app.
To increase purchase conversions, consider adding a buy button that directs the customers to a purchase page on PayPal. If you want to be easily contactable, you can also add a message or call link on your page.
Apart from that, you can also access analytics and insights about your links’ performance.
Linktree allows you to create a landing page for the links to sites you want people to visit. This can be anywhere, your product page, blog, or social site. You then have a customised link that you add to your page.
With Linktree, you can add an unlimited number of links, customise your page, store your signups on Mailchimp or Google sheets. You can also schedule your links for later and get a breakdown of your link traffic.
The best part is that you can do all these with the free version. However, the Linktree logo will appear on your page. To remove the Linktree logo and use your logo, you’ve to switch to the paid subscription.
Linktree offers a free plan and a pro plan. The free plan can do everything. However, the Linktree branding will appear on everything you do.
The pro plan is billed at $6/monthly. To use your logos, you must be on the pro plan.
To get started, you must create an account with Linktree. You can start with the tool for free with their branding on the page.
You’ll use ‘linktr.ee’ as your link shortener, and your Instagram profile and handle will be displayed on top of that page. With the pro plan, you can also add all your social icons to that page.
Apart from that, you can add an email opt-in form/SMS subscription to encourage your visitors to sign up for your list.
The leap links feature allows you to redirect all traffic from your profile to just one destination for a specific period. This is a valuable feature for when you are offering limited special sales or invitation to special events.
There are more options for customising your page on the pro plan. You can add avatars, font, and button style. For the free plan, you can choose from nine themes. You have access to more themes on the pro plan.
Instagram bio link tools make your marketing more effective and easier. With the use of these tools, you don’t have to worry about changing your link every time.
The best part is that these tools are easy to use and free/affordable.
For the best results, make sure you’re using the tool that best suits your business requirement.
For example, if you’d like to add links to each of your posts so that your customers can click on them on your landing page, Later and Milkshake are good choices.
If you’d rather create a separate landing page for your links, then Linktree and Shorby might be a better choice.
As the top social media marketing company in Singapore, we've helped SMEs improve their business ROI by leaps and bounds. An effective link in bio will help you engage your potential customers better.
If you're looking to optimise your Instagram business profile further, get in touch with us today for a free digital marketing consultation!
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