Social media marketing in Singapore is now a burgeoning force to be reckoned with.
In 2020, Instagram marked 10 years of its creation and is one of the fastest-growing social media platforms. Its 400 million members share over 80 million pieces of visual content every day.
In fact, Instagram helps 80% of its users decide whether to purchase a product or service; this shows the massive influence this platform has on a buyer’s journey.
Building brand authority on social media is tough, but these 9 local brands have gained mastery in it.
If you’re still uncertain as to whether or not your business is a good fit for Instagram, or you simply want to take your game to the next level, then you need to take strong insights from these Singapore brands that are killing it on Instagram.
Waistlab.co was created for women by women. This gender focus makes them the best Instagram brand for ladies desiring to achieve their desired waist-trimming goals.
Waistlab.co utilises user-generated content that allows the audience to share the experiences they have with their products. One of the top benefits of user-generated content is that it serves as top-notch social proof. Seeing content from actual clients will increase your credibility and bring your brand's promises into reality.
They also make use of branded hashtags like #waistlabback2backbasics and #womenofwaistlab where they share waist trainer tips, transformational stories, and educational content. Using these branded hashtags helps expand audience reach and increase brand awareness.
Another noteworthy strategy is how they move their audience deeper into the world of waist training through storytelling and modern visuals.
The beauty category is a very crowded space on Instagram. As a skin and wellness niche, Ceramiracle uses fresh creative methods to break the clutter.
This brand creates content that is primarily focused on educating the target audience on how to use their products. The sole purpose of educational content is to develop a form of awareness about your products and services in the minds of your audience. You highlight their pain point and position yourself as a solution to them.
Ceramiracle also shares pictures and success stories of individuals who purchased their supplements. When you share your customer stories, you also reassure a prospective buyer of your expertise and credibility in the industry.
Their colourful and attractive Instagram profile looks fun, organised, and enticing at the same time.
McDonald's is one of the largest fast-food chains in the world, popularly known for its hamburgers. Their corporate mission is, "to be our customer's favourite and way to eat and drink." This portrays the significant influence customer satisfaction has on this brand.
They use Instagram as a vehicle for creating and sharing stories and content that resonates with their audience. Featuring customer’s success stories helps develop and extend professional brands. This will make customers want to advocate for you even more strongly in the future and become more loyal in the long run.
This relatable approach to content creation and age-long existence in the industry has helped McDonald's grow to 174.5K followers without any use of traditional media.
Hitejinro is Korea's number one liquor company with a legendary beginning dating from 1924. Their state-of-the-art production facilities and eco-friendly process make them a great example of how possible it is to position a heritage brand on Instagram.
They do this by creating an interesting customer experience with their interactive, funny content and creative storytelling skills. Interactive content helps build customer engagement by driving the audience straightforwardly into the content, requiring their input, and providing them with value in return.
Hitejinro’s everlasting history of having the best taste helps them keep their reputation and serve their customers well.
Sozo aesthetics uses their Instagram to tell stories from the audience's point of view.
Full of highly educational content, videos, and pictures, the feed provides immense sources of inspiration and clarity for anyone looking for solutions to their pigment, scars, hair loss, and ageing problems.
The brand's major purpose on Instagram is creating content that positions them as experts in this field. This enables them to build credibility and gain the trust of their audience.
Lululemon is a fitness brand created to promote work-out routines and lifestyles. Their Instagram profile is a channel to strengthen its mission by sharing the fitness journey and stories of their students as well as promoting their peculiar line of products.
To strike a good balance between mission and promotion, they frequently share content like day-in-the-life of their various fitness instructors and coaches to give us a sneak peek into their own routines.
Whether it’s a song or music video, posting some sort of personal content is key to getting people interested and looking forward to your next post and the Lululemon brand does this excellently.
They also share behind-the-scenes clips of the video creation, making you feel available with them in real-time.
Absolute Cycle SG is a rhythmic cycling studio that differentiates itself from other brands in the industry. This is evident in their Instagram where content feels humanistic and down to earth.
Their approach to content creation makes it feel like their audience is following a friend/guardian and not a corporate brand. They do this successfully by creating a brand voice that resembles the way you would talk to a friend or family member. As a business person, don't be afraid to try new formats and engage with your audience in real-time.
With their educational content, pictures of individuals cycling, question and answer sections, fun videos, and classes, they take their audience to another world.
Swensens prides itself in being a household name in Singapore, it has been a family restaurant that creates classic dishes with a local twist since 1979. It also claims the word, Swensens, is synonymous with sweet memories of good time spent with loved ones.
Their age-long presence and massive interaction with their audience made them available on this list. They do this by sharing highly visualised and mouth-watering video content of their products. This entices their audience and makes them want to do business with them.
They also take an artistic approach with thumb-stopping, inspiring and delicious dishes that catch the eyes of their audience as well as keep their hearts.
One of Singapore's best brands is a relatively pineapple tart/cake brand. Sunnyhills is so much more than just a pineapple tart/cake brand. As their Instagram bio claims, "If you care about where your food comes from, Sunnyhills SG is for you."
It's no wonder Sunnyhills has found its sweet spot by focusing its attention on the world project which involves working directly with farmers, evident in their instagram feed.
Their concern for a more sustainable future helps audiences who are interested in healthy and highly nutritious tarts/cakes gain trust in them.
Here are some more tips on how you can improve your social media marketing game in Singapore.
Use the countdown sticker on Instagram when launching a new product or promoting an upcoming event.
In case you're looking for an approach to arouse the curiosity of your audience and get more footing with your special occasions and deals, you need to look at the use of stickers on Instagram stories!
At the point when you talk about an upcoming activity (like an in-store deal, dispatch, or events), you can add a countdown sticker that tallies down to a date and time that you set.
Your audience would then be able to buy into your special event, promotion, or offer, which will send them an update when the time is up and your countdown timer has ended!
This is an extraordinary procedure for drawing in the attention of your Instagram audience and getting them to participate in your unique occasions or deals.
Authenticity and engagement are top priorities for top brands.
By retweeting your followers' posts, promoting photo and video contests, or encouraging your audience to share their experiences with your brand, you are portraying an incredibly positive and genuine brand image than any marketing campaign can do.
User-generated content is 5X more likely to convert paying and loyal customers.
If reels aren’t on your business’s checklist, it’s time to rethink your social media marketing strategy. A reel is a great option for commanding your audience’s attention, educating them about your product/service, and getting your message across very fast.
With reels, you also showcase your brand’s value, create an authentic voice, and highlight what differentiates you from your competitors.
However, do note that Instagram reels is not available globally as of yet, but keep your eyes peeled!
Instagram live can help expand your business’s reach and increase your visibility because live stories are placed in front of regular stories and also automatically sends push notifications to your audience.
They will get an alert that you have started a live video and this is a great method to catch your followers’ attention! Your followers also get the opportunity to see you face to face! You’re developing real human conversations with you and your business.
Brand engagement is significantly higher on Instagram than any other social media channel. Brands have accepted this and decided to make use of their hashtags to help build conversations.
Studies also showed that 70% of Hashtags on Instagram are branded. These branded Instagram hashtags are a perfect way to help spread the word about your business, find content created about your brand by your audience and create a vibrant community.
Over half a million people use Instagram stories every single day. 58% of people become more interested in a product or service after seeing it in stories.
With this in mind, it's obvious that stories are important in your marketing strategy.
Social media marketing in Singapore is all about being real and transparent. By utilising Instagram in your marketing strategy, you will be able to unearth the treasures in this platform and maximise opportunities to suit your brand's goals and objectives.
Interested to improve your Instagram marketing strategy? Heroes of Digital is the top social media marketing agency in Singapore. With more than 600 clients under our belt and half a decade of experience, we are the go-to Singapore social media marketing agency.
Get your free social media marketing consultation with us today!
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