Singapore, 22 December 2023 - Heroes of Digital (HOD), a leading digital marketing agency, is pleased to announce its achievement as the recipient of the Google Premier Partner of the Year award in Southeast Asia, specifically recognised for outstanding performance in the Lead Generation category. HOD was chosen among the many esteemed agencies from Malaysia, Vietnam, Singapore, and Thailand. This accolade is given to agencies that exhibit excellent performance on their metrics within Google’s expert analytics systems.
The Google Premier Partner of the Year awards aim to acknowledge and celebrate the top-performing digital marketing agencies across various regions. Heroes of Digital's triumph in the Lead Generation category reflects its unwavering commitment to excellence in delivering results-driven digital marketing strategies.
"We are thrilled and honoured to be named the Google Premier Partner of the Year in Southeast Asia for Lead Generation," said Shane Yuen, the Founder and CEO of HOD. "This award is a testament to the close partnerships we've forged, both with our clients whom we work closely with and our dedicated staff, whose hard work and expertise make this success possible. Additionally, we would like to extend our sincere gratitude to Google for their close partnership with us, as it was their collaboration that made this win a possibility."
The award-winning agency has been at the forefront of the digital marketing landscape, providing a wide range of services to help businesses succeed in the digital realm. With a focus on strategic thinking, data-driven insights, and innovative approaches, Heroes of Digital has consistently delivered impactful campaigns that resonate with target audiences and drive tangible business outcomes.
"At SL Aesthetic Group, we take pride in our journey of growth and innovation, and having HOD by our side has been pivotal in this success. We look forward to continuing this collaborative journey, creating even more impactful waves in our shared success story," shared Jolene Goh, Business Development Manager of SL Aesthetic Group and a valued client of HOD.
As a Google Premier Partner, Heroes of Digital has demonstrated excellence in utilising Google Ads to create effective and targeted campaigns that generate high-quality leads for clients. Google Premier Partners are recognised among the top 3% of companies in the Google Partners program (Members, Partners, Premier Partners) in a given country. Google Premier Partners are acknowledged for maximising campaign success for clients, driving growth by amplifying clients’ campaigns and demonstrating Google Ads skills and expertise with certifications.
For more information about Heroes of Digital and its award-winning digital marketing services, please visit heroesofdigital.com.
Looking for a bunch of digital marketing memes to perk up your day?
Here are some of our own SEO, PPC and agency related memes that you can share with your friends and colleagues whenever you’re feeling down.
Like they always say, a good meme makes the world go round (no one says this but we all know it’s true)
P.S. These memes are just for laughs. We love our clients (no cap).
It’s all good. *sips coffee aggressively
…anything else?
It’s like winning the Academy Awards if you ask us
Our team of experts are pretty patient. We’ll try again the 10th time.
It could be faster, though.
When projections show a 5% MoM growth but KPI is 300% traffic growth by end of Q1.
The biggest question of all: how many reminders are appropriate before we stop trying?
It’s sort of impossible to clean a room when the room is locked, you know?
It could’ve been an email.
Just to make it clear, we don’t sell backlinks.
We take the saying, “there is no free lunch in this world” pretty seriously.
Keep calm and *WRECKS HAVOC*
We’re coping just fine (just, fine).
Meetings with these clients are pretty interesting
Every revision is sent off with a prayer
Typos are pesky; They creep up on you when you least expect it. Don’t ever let your guard down
Pro tip to clients: Don’t do it.
We’re all for AI but nothing beats human touch
Think you can do better? Drop us a meme at marketing@heroesofdigital.com and we might feature you on this list.
March was an eventful month for social media platforms, with TikTok and Facebook rolling out significant updates to their paid advertising features. Instagram also caught the attention of users with its new 'collaboration collection' function, while Google caused a stir with its latest core update that may have impacted your website’s organic search rankings.
TikTok adds more value to their Creative Center with the introduction of a new research tool, ‘Keyword Insights’, enabling creators to find the right keywords for better TikTok visibility and engagement.
This tool makes it easier for TikTok advertisers to search through a comprehensive list of frequently used keywords, negating the need for manual analysis within the app. Additionally, this feature comes equipped with key metrics such as clickthrough-rate and popularity, enabling advertisers to make more accurate estimates on their ad's performance.
A key feature that we find most helpful for advertisers is the ability to view “Related Videos”, which provides deeper insights into the ad format and captions used.According to TikTok:
Read more: https://ads.tiktok.com/business/creativecenter/keyword-insights/pc/en
Google adds a new feature to their Google Ads UI, embedding Google Analytics 4 audience builder to the platform to allow for easier audience creation to apply directly to Google Ad campaigns.
A new cross-product access management model is also introduced to seamlessly manage the new feature, whereby GA4 property admins will have the ability to assign roles and specific permissions to certain Google Ads users.
To access this new feature, you will need to link your Google Ads account to Google Analytics:
Read more: https://support.google.com/analytics/answer/9164320#030123&zippy=%2Creleases
Meta adds a new collaborative function within Instagram to further capitalise on the social app’s shift into the DMs. This new group post sharing option allows users to share and save posts with their friends who can then also manage what’s saved within the album.
This encourages quality engagement from users especially on topics that matter, which are often hidden behind the plethora of trendy Reels that the algorithm prefers to showcase.
Facebook has been making deliberate moves to shift engagement into the DMs, which began with the introduction of the “status updates” bubble which you can read more about in last month’s update.
To create your first collaborative collection on Instagram:
Read more: https://help.instagram.com/3129045784070725/
Google finally finished rolling out their first broad core update for the year on 28th March 2023, a follow up of the last update that shook up the SERP in September 2022. This recent update is more impactful than the last, taking a whole 2 weeks to roll out completely.
Google makes significant updates to their algorithm every year to ensure that they continue to present helpful and reliable results to searches. The update assesses all the existing content on Google and decides which web pages to showcase in the Top 10 of Google SERP.
If you have been affected by the latest core update, it may not be due to any shortcomings in the quality of your content. Google assures users that the algorithm seeks to reward the best content and encourages users to keep that in focus when publishing on any website.
Read more: https://developers.google.com/search/updates/core-updates
As more social media users look to direct messaging over sharing on their main feed, Meta seeks to create new opportunities for businesses, by first making ‘Click-to-Messenger’ ads available for Facebook Reels Ads.
Facebook aims to develop more products that foster direct communication between businesses and customers after a recently conducted survey revealed that 50% of people had sent a message to a business after seeing their Reel.
According to Meta:
Along with this update, Meta also made “Whatsapp Conversion Optimisation” available to advertisers for Facebook Reels Ads to provide deeper insights on the effectiveness of incorporating Whatsapp into the conversion process.
Read more: https://www.facebook.com/business/news/helping-businesses-grow-with-video
Conclusion
At Heroes of Digital, we strive to keep our clients informed by searching for clear and comprehensive information on updates and new features, allowing us to act quickly on any necessary changes that will help minimize the impact on their campaigns.
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