Singapore, 22 December 2023 - Heroes of Digital (HOD), a leading digital marketing agency, is pleased to announce its achievement as the recipient of the Google Premier Partner of the Year award in Southeast Asia, specifically recognised for outstanding performance in the Lead Generation category. HOD was chosen among the many esteemed agencies from Malaysia, Vietnam, Singapore, and Thailand. This accolade is given to agencies that exhibit excellent performance on their metrics within Google’s expert analytics systems.
The Google Premier Partner of the Year awards aim to acknowledge and celebrate the top-performing digital marketing agencies across various regions. Heroes of Digital's triumph in the Lead Generation category reflects its unwavering commitment to excellence in delivering results-driven digital marketing strategies.
"We are thrilled and honoured to be named the Google Premier Partner of the Year in Southeast Asia for Lead Generation," said Shane Yuen, the Founder and CEO of HOD. "This award is a testament to the close partnerships we've forged, both with our clients whom we work closely with and our dedicated staff, whose hard work and expertise make this success possible. Additionally, we would like to extend our sincere gratitude to Google for their close partnership with us, as it was their collaboration that made this win a possibility."
The award-winning agency has been at the forefront of the digital marketing landscape, providing a wide range of services to help businesses succeed in the digital realm. With a focus on strategic thinking, data-driven insights, and innovative approaches, Heroes of Digital has consistently delivered impactful campaigns that resonate with target audiences and drive tangible business outcomes.
"At SL Aesthetic Group, we take pride in our journey of growth and innovation, and having HOD by our side has been pivotal in this success. We look forward to continuing this collaborative journey, creating even more impactful waves in our shared success story," shared Jolene Goh, Business Development Manager of SL Aesthetic Group and a valued client of HOD.
As a Google Premier Partner, Heroes of Digital has demonstrated excellence in utilising Google Ads to create effective and targeted campaigns that generate high-quality leads for clients. Google Premier Partners are recognised among the top 3% of companies in the Google Partners program (Members, Partners, Premier Partners) in a given country. Google Premier Partners are acknowledged for maximising campaign success for clients, driving growth by amplifying clients’ campaigns and demonstrating Google Ads skills and expertise with certifications.
For more information about Heroes of Digital and its award-winning digital marketing services, please visit heroesofdigital.com.
Looking for a bunch of digital marketing memes to perk up your day?
Here are some of our own SEO, PPC and agency related memes that you can share with your friends and colleagues whenever you’re feeling down.
Like they always say, a good meme makes the world go round (no one says this but we all know it’s true)
P.S. These memes are just for laughs. We love our clients (no cap).
It’s all good. *sips coffee aggressively
…anything else?
It’s like winning the Academy Awards if you ask us
Our team of experts are pretty patient. We’ll try again the 10th time.
It could be faster, though.
When projections show a 5% MoM growth but KPI is 300% traffic growth by end of Q1.
The biggest question of all: how many reminders are appropriate before we stop trying?
It’s sort of impossible to clean a room when the room is locked, you know?
It could’ve been an email.
Just to make it clear, we don’t sell backlinks.
We take the saying, “there is no free lunch in this world” pretty seriously.
Keep calm and *WRECKS HAVOC*
We’re coping just fine (just, fine).
Meetings with these clients are pretty interesting
Every revision is sent off with a prayer
Typos are pesky; They creep up on you when you least expect it. Don’t ever let your guard down
Pro tip to clients: Don’t do it.
We’re all for AI but nothing beats human touch
Think you can do better? Drop us a meme at marketing@heroesofdigital.com and we might feature you on this list.
March was an eventful month for social media platforms, with TikTok and Facebook rolling out significant updates to their paid advertising features. Instagram also caught the attention of users with its new 'collaboration collection' function, while Google caused a stir with its latest core update that may have impacted your website’s organic search rankings.
TikTok adds more value to their Creative Center with the introduction of a new research tool, ‘Keyword Insights’, enabling creators to find the right keywords for better TikTok visibility and engagement.
This tool makes it easier for TikTok advertisers to search through a comprehensive list of frequently used keywords, negating the need for manual analysis within the app. Additionally, this feature comes equipped with key metrics such as clickthrough-rate and popularity, enabling advertisers to make more accurate estimates on their ad's performance.
A key feature that we find most helpful for advertisers is the ability to view “Related Videos”, which provides deeper insights into the ad format and captions used.According to TikTok:
Read more: https://ads.tiktok.com/business/creativecenter/keyword-insights/pc/en
Google adds a new feature to their Google Ads UI, embedding Google Analytics 4 audience builder to the platform to allow for easier audience creation to apply directly to Google Ad campaigns.
A new cross-product access management model is also introduced to seamlessly manage the new feature, whereby GA4 property admins will have the ability to assign roles and specific permissions to certain Google Ads users.
To access this new feature, you will need to link your Google Ads account to Google Analytics:
Read more: https://support.google.com/analytics/answer/9164320#030123&zippy=%2Creleases
Meta adds a new collaborative function within Instagram to further capitalise on the social app’s shift into the DMs. This new group post sharing option allows users to share and save posts with their friends who can then also manage what’s saved within the album.
This encourages quality engagement from users especially on topics that matter, which are often hidden behind the plethora of trendy Reels that the algorithm prefers to showcase.
Facebook has been making deliberate moves to shift engagement into the DMs, which began with the introduction of the “status updates” bubble which you can read more about in last month’s update.
To create your first collaborative collection on Instagram:
Read more: https://help.instagram.com/3129045784070725/
Google finally finished rolling out their first broad core update for the year on 28th March 2023, a follow up of the last update that shook up the SERP in September 2022. This recent update is more impactful than the last, taking a whole 2 weeks to roll out completely.
Google makes significant updates to their algorithm every year to ensure that they continue to present helpful and reliable results to searches. The update assesses all the existing content on Google and decides which web pages to showcase in the Top 10 of Google SERP.
If you have been affected by the latest core update, it may not be due to any shortcomings in the quality of your content. Google assures users that the algorithm seeks to reward the best content and encourages users to keep that in focus when publishing on any website.
Read more: https://developers.google.com/search/updates/core-updates
As more social media users look to direct messaging over sharing on their main feed, Meta seeks to create new opportunities for businesses, by first making ‘Click-to-Messenger’ ads available for Facebook Reels Ads.
Facebook aims to develop more products that foster direct communication between businesses and customers after a recently conducted survey revealed that 50% of people had sent a message to a business after seeing their Reel.
According to Meta:
Along with this update, Meta also made “Whatsapp Conversion Optimisation” available to advertisers for Facebook Reels Ads to provide deeper insights on the effectiveness of incorporating Whatsapp into the conversion process.
Read more: https://www.facebook.com/business/news/helping-businesses-grow-with-video
Conclusion
At Heroes of Digital, we strive to keep our clients informed by searching for clear and comprehensive information on updates and new features, allowing us to act quickly on any necessary changes that will help minimize the impact on their campaigns.
To stay updated on the latest Digital Marketing news, subscribe to our newsletter.
Talk surrounding AI is still going strong in February (read more about it here). Besides news on the potential of cutting writing time and streamlining better creative output with ChatGPT, social media platforms are evolving with the introduction of new features that might signal a change in content consumption and shift in content creation strategy for Marketers alike.
Google has been actively engaged in discussions surrounding AI, likely motivated by the emergence of new competition in the search engine industry despite its long-standing position as the leading search engine.
The launch of their new AI “BARD” caused confusion among webmasters due to Google's longstanding emphasis against the use of AI-generated content.
Google quickly clarified through an update on their Google Central Blog after the launch of their AI that “not all use of automation, including AI generation, is spam”.
“This said, it's important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web.”
Stakeholders are closely monitoring the development of BARD and hoping it can match or exceed the capabilities of ChatGPT in terms of accuracy and performance. It’s known that the tool is still in its early stages and the current launch is aimed at gathering feedback to further improve its capabilities.
Source: https://blog.google/technology/ai/bard-google-ai-search-updates/
Twitter rolled out an update where users in the US are now able to type up to 4000 characters in a single tweet, a large update versus the previous 280 characters limit. The reason?
Elon Musk tweeted the day of the launch, “The goal is to allow people to publish long-form natively on Twitter, rather than forcing them to use another website. Twitter will continue to recommend brevity in tweets.”
The feature is only available for Twitter Blue subscribers in the US, although the longer tweet can be seen by all.
Despite the delay in the release to Singapore users, we anticipate that it would open up another channel for customer nurturing, keeping all updates within a single centralised platform.
Source: https://twitter.com/TwitterBlue/status/1623411400545632256
Pinterest recovers from their dip in number of active users in 2021, seeing a 4% increase in users at the end of 2022.
Their growth has been primarily driven by the launch of 'Idea Pins' in mid-2021, which allows creators to publish high quality, long lasting, save-able content directly on Pinterest. The format is similar to that of Instagram Reels and TikTok, which appeals to Gen Z users, who make up the platform's fastest growing demographic.
While this function is not yet available in Singapore, this case study highlights the potential of short form videos in increasing reach and engagement on visual heavy platforms.
Pinterest's story-like function offers businesses an additional channel to showcase their TikToks and Reels content. Unlike other platforms, where the content may disappear quickly, Pinterest's format allows the videos to be searchable and pinnable, ensuring that the content remains somewhat evergreen.
Source: https://s23.q4cdn.com/958601754/files/doc_financials/2022/q4/Q42022-Earnings-Presentation.pdf
Despite plans of to shift its focus back to photos in 2023 after putting too much emphasis on videos in the previous year, Instagram’s recent introduction of Notes, a status update feature, has surprised many and raised concerns about whether Instagram is straying from its roots.
Instagram's Head, Adam Mosseri reassured their creators that the platform will be prioritising three key things, one of which is to "spark connections between people." From this perspective, the launch of Notes seems like a logical step forward.
‘Notes’ functions similarly to “tweets”, with a limit of 60 characters, but are only displayed in a user's IG inbox for 24 hours. This feature allows users to view and respond to each other's notes directly, promoting meaningful conversations and making it easier to receive recommendations.
Source: https://www.instagram.com/p/CoC5TYLNjnI/
At Heroes of Digital, we strive to keep our clients informed by searching for clear and comprehensive information on updates and new features, allowing us to act quickly on any necessary changes that will help minimize the impact on their campaigns.
To stay updated on the latest Digital Marketing news, subscribe to our newsletter.
It’s 2023 everybody! And the year has started with new waves of updates, signaling strong sentiments in digital marketing for the next few months to come.
On 19 January, Google updated their policy to remove redundant keywords across different match types, which caused quite a stir among advertisers, who are already using it to remove redundant keywords of the same match type.
Google claims that the redundant keyword update would help advertisers manage their accounts with more ease and does not impact the overall performance, but online sentiments expressed their concern on the lack of communication prior to the policy change.
Google Ad’s liaison however gracefully responded on Twitter, reassuring advertisers that there will be no retroactive changes and the update will only affect those who make the recommended changes after January 19.
What does it mean when an app replaces a tab with another?
Meta made positive strides towards developing and marketing their online shopping feature on Instagram, following the accelerated interest in the segment over COVID lockdown.
It’s been 3 years since the day lockdown dawned on the world. Borders are now open and consumers are able to shop physically like they used to pre-covid.
There is an obvious shift back to the norm and Instagram has taken the hit for over-estimating the growth in online shopping, which also explains Meta’s move to cut back on live-stream shopping push on Facebook.
TLDR; Meta replaces the Instagram shopping button with the Reels, and places the Create Content {+} button back to where it once was.
Read more about it here: https://www.facebook.com/help/instagram/541982071188223
Facebook does an early Spring cleaning by announcing the consolidation of their ‘Facebook Creator Studio’ tools over to its Meta Business Suite platform.
The Business Suite platform includes analytical, scheduling and messaging features that are helpful for creators and page managers to gauge online sentiments and make informed changes to their creative assets and planning.
Although the addition of ‘Facebook Creator Studio’ to Meta Business Suite didn’t feel like a surprise, Meta is giving users time to be familiar with the new platform, giving the option to “switch back” to the soon-to-be-retired tool if ever needed.
ChatGPT needs no introduction. It’s the open source Chatbot by OpenAI that has had its servers work on overdrive in the past week as they make headlines across all social media platforms.
Artificial intelligence isn’t a new story, but the fact that a fine-tuned Chatbot (in comparison to other similar free AIs on the net) is now easily accessible for FREE to the public, it becomes this new shiny thing that everyone wants a taste of.
If you are in SEO and you have some concerns over ChatGPT replacing you in the future, don’t be! Limitations in AI such as programming biases and its inability to cross check for information credibility shows that there is still major R&D to be made before it robs us from our jobs.
The new advancements should actually encourage fellow SEOs to think of ways to be more productive with AI as our extra pair of hands (or brain).
TikTok must be learning a thing or two from the search engine pioneers with the addition of “Why this video”, embedded within the share panel of the “For You” page.
The new transparency feature not only gives back some control to the users but also provides another source of inspiration for content creators.
Some reasons that TikTok might suggest includes:
At Heroes of Digital, we strive to keep our clients informed by searching for clear, comprehensive information on updates and new features to act quickly on any necessary changes that help to minimize the impact on their campaigns.
To stay updated on the latest Digital Marketing news, subscribe to our newsletter.
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